Fundamentals of Business Administration and Management
ABBG21
P410-0017
avg2
4
VU
5
1
yes
German
Written exam (90 minutes)
ABBG21
Aviation Business (Basic)
1
mandatory course
ABBG21
Aviation Business (Basic)
1
mandatory course
60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Prof. Dr. Petra Garnjost
pga
Prof. Dr. Petra Garnjost
pga
After successfully completing this module, students will
- be able to name and explain the basic terms and central concepts in business administration,
- be able to identify and analyze the business environment,
- be able to describe management tasks and the management process,
- be able to understand and calculate key performance indicators for corporate management,
- be able to analyze the strategic positioning of airlines and their corporate goals,
- be able to apply different planning procedures.
Furthermore, students will receive an introduction to scientific work in business administration. Students will become familiar with the htw citation guidelines and practice using online databases, as well as writing scientific texts.
1. Introduction to scientific work in business administration.
Databases and research methods
Citation guidelines
Structuring scientific texts
Academic writing
2. Introduction to business administration
Airlines and their environment
Shareholder value vs. stakeholder orientation
Effects of globalization on aviation
3. Unternehmenserfolg
Basic terms, balance sheet, profit and loss account,
operating result, key figures, cash flow
4. Principles of corporate management
Corporate goals
Strategic analyses and strategy development
Strategic planning and control
Operative Planning and control
5.Constitutive decisions
Choosing a legal form
Corporate constitution
Business connections
Choosing a business site
Corporate Governance
Lecture with integrated tutorial, composing scientific texts
- Dillerup, R., Stoi, R. (2016): Unternehmensführung, 5. Auflage, Vahlen,
- Doganis, R. (2019): Flying off course. Airline Economics and Marketing, 5th edition, Routledge,
- Schmalen, H., Pechtl, H. (2019): Grundlagen und Probleme der Betriebswirtschaft, 16. Auflage, Schäffer/Poeschel, Stuttgart,
- Schierenbeck,H., Wöhle, C. (2016): Grundzüge der Betriebswirtschaftslehre, 26. Auflage, Oldenbourg, München/Wien,
- Schierenbeck, H. (2011): Übungsbuch zu Grundzüge der Betriebswirtschaftslehre, 10. Auflage, Oldenbourg, München/Wien,
- Shaw, S. (2011): Airline Marketing and Management, 7.eds., Ashgate,
- Conrady, R., Fichert, F., Sterzenbach, R. (2019): Luftverkehr: Betriebswirtschaftliches Lehr- und Handbuch, 6. Auflage, Oldenbourg Verlag,
- Wöhe, G., Döring, U. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre,
26. Auflage, Vahlen, München,
- Wöhe, G., Kaiser, H., Döring, U. (2013): Übungsbuch zur Einführung in die Allgemeine Betriebswirtschaftslehre,
14. Auflage, Vahlen, München.
Fri Mar 29 14:36:40 CET 2024, CKEY=agdab, BKEY=avg2, CID=[?], LANGUAGE=en, DATE=29.03.2024