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Specialization (SP) Module 3: E-Business, Social Media Marketing and Customer Management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Specialization (SP) Module 3: E-Business, Social Media Marketing and Customer Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Business Administration, Bachelor, ASPO 01.10.2016
Module code: BBWL-543/643
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0055, P420-0056, P420-0077
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
-
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: according to optional course list
Mandatory course: no
Language of instruction:
German
Assessment:


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Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BBWL-543/643 (P420-0055, P420-0056, P420-0077) Business Administration, Bachelor, ASPO 01.10.2016 , optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
The total student study time for this course is 150 hours.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Nicole Schwarz
Lecturer: Prof. Dr. Nicole Schwarz

[updated 01.10.2016]
Learning outcomes:


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Module content:


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Recommended or required reading:


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[Thu Nov 21 21:26:15 CET 2024, CKEY=bsm3imx, BKEY=bbw2, CID=BBWL-543/643, LANGUAGE=en, DATE=21.11.2024]