Hotel Management
DFITM-W-04
dfhito2
4
SU
5
0
no
German
Project (can be repeated annually)
DFBTO-W-03
International Tourism Management
0
optional course
DFITM-W-04
International Tourism Management
0
optional course
BITM-W-04
International Tourism-Management
0
optional course
BITM-W-04
International Tourism-Management
0
optional course
BITM-W-04
International Tourism-Management
0
optional course
BITM-W-04
International Tourism-Management
0
optional course
60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Prof. Dr. Achim Schröder
asc
Prof. Dr. Achim Schröder
asc
After successfully completing this module students will:
- be able to define basic concepts and terms from the hotel business/industry,
- be able to characterize bidding structures and product concepts in the international hotel industry,
- be able to illustrate the interrelationships in hotel management between business and real estate,
- be able to develop a marketing concept for an accommodation business or something similar in a team (and, if necessary, togther with third parties) using suitable marketing tools and creatively modeling the marketing mix resp. be able to systematically and scientifically work on a problem from the hotel and catering sector, and
- document the most important results from the project, communicate them to the group (and, if necessary, to external parties) and make recommendations for action.
- Basic principles of the hotel business/industry
- The hotel business and its services
- Special service features in the hotel business
- Location factors in the hotel industry
- Hotel management and operation
- Suppliers and product concepts in the hotel industry
- Hotel management and hotel real estate Ownership and contractual structures
- Marketing management of hotels
- Environmental management in the hotel industry
- Developments and trends in the hotel industry
- Seminaristic lecture
- Case studies (excursion, if necessary)
- Project (independent development of a concept and its presentation)
- Dettmer, H. (Hrsg.): Organisations-/Personalmanagement in Hotellerie und Gastronomie, Hamburg, 2005
- Dreyer, A., Dehner, C.: Kundenzufriedenheit im Tourismus, München, latest edition
- Freyer, W. (Hrsg.): Tourismus. Einführung in die Fremdenverkehrsökonomie. München, latest edition
- Gardini, M. A.: Grundlagen der Hotellerie und des Hotelmanagements im Tourismus, Oldenbourg, München, latest edition
- Hänssler, K. H. (Hrsg.): Management in der Hotellerie und Gastronomie, Oldenbourg, München, Wien, latest edition
- Henschel, U. K.: Hotelmanagement, Oldenbourg, München, latest edition
- Henselek, H., Hotelmanagement. Planung und Kontrolle, Oldenbourg, München, latest edition
- Hotelverband Deutschland (IHA): Hotelmarkt Deutschland. latest edition
- Knirsch, J.: Hotels - Planen und Gestalten. Leinfelden-Echterdingen, latest edition
- Reid, R.: Hospitality marketing management, Hoboken, latest edition
- Soller, J. (Hrsg.): Finanzierungsleitfaden Mittelstandshotellerie: Strategien und Konzepte für dauerhaften Erfolg, Berlin, latest edition
Statistics:
- DEHOGA: Jahresberichte
- Hotelverband Deutschland (IHA) e.V. online: http://hotellerie.de/home/index.html
- Statistisches Bundesamt: Statistik in Zahlen
Fri Mar 29 14:07:14 CET 2024, CKEY=iha, BKEY=dfhito2, CID=[?], LANGUAGE=en, DATE=29.03.2024