| 
 | 
 | 
| Module code:  DFMM-MAIM-112 | 
| 
4V (4 hours per week) | 
| 
6 | 
| Semester: 1 | 
| Mandatory course: no | 
Language of instruction:  
German | 
Assessment:  
written examination + term paper with presentation
  
[updated 18.08.2016] 
 | 
 
DFMM-MAIM-112 Management Sciences, Master, ASPO 01.10.2019
, semester 1, optional course 
MAIM-112 (P420-0297, P420-0298, P420-0442, P620-0127) International Management, Master, ASPO 01.10.2016
, semester 1, mandatory course 
 | 
60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits). There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
  | 
Recommended prerequisites (modules):  
None. 
 | 
Recommended as prerequisite for:  
 | 
Module coordinator:  
Prof. Dr. Stefanie Jensen | 
Lecturer:  Prof. Dr. Stefanie Jensen
  
[updated 17.08.2020] 
 | 
Learning outcomes:  
After successfully completing this module the student should be able to
  Critically discuss the reasons and catalysts for international business activities and their consequences, as well    as reflect upon this from an ethical-moral standpoint,   Discuss selected internationalization theories and evaluate their usefulness,  Discuss and explain the steps of the strategic international management process,  Discuss the dimensions of internationalization strategies, use and evaluate them,  Understand and reflect on the implementation of strategies as a methodological challenge and apply the most    important methods of strategy implementation,  Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as    an instrument of their own independently developed business idea,  Present the developed business plan in a structured manner,  In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work    and strengthen their empathy, communication, negotiation and argumentation skills.
 
  
[updated 25.05.2016] 
 | 
Module content:  
 Understanding of corporate activities within an international framework    Internationalization theories  Dimensions and the process of strategic management in international resp. globalized companies  Strategy building (considerations), implementation and control techniques  Business planning/ business models  Project marketing and sales  Main features and content of a business plan  Risk management  Change management  Decision making  Project management as an enabler for strategy implementation
 
  
[updated 25.05.2016] 
 | 
Teaching methods/Media:  
Lecture with integrated tutorial, term paper, group work and case studies
  
[updated 25.05.2016] 
 | 
Recommended or required reading:  
Glowik, M: Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms, Munich  Wheelen/Hunger (current edition), Strategic Management and Business Policy Kutschker/Schmid (current edition), Internationales Management Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.  Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process   DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan,  Current expert articles in English-language business magazines, such as the Harvard Business Review
 
  
[updated 25.05.2016] 
 |