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International Management

Module name (EN):
Name of module in study programme. It should be precise and clear.
International Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Business, Bachelor, ASPO 01.10.2008
Module code: BAIBA-650
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0481
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
8V (8 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
10
Semester: 6
Mandatory course: yes
Language of instruction:
English
Assessment:
Written examination

[updated 20.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAIBA-650 (P420-0481) International Business, Bachelor, ASPO 01.10.2008 , semester 6, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
120 class hours (= 90 clock hours) over a 15-week period.
The total student study time is 300 hours (equivalent to 10 ECTS credits).
There are therefore 210 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAIBA-490 Culture & Civilisation
BAIBA-520 International Marketing
BAIBA-521


[updated 10.11.2011]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Matthias Gröhl
Lecturer:
Prof. Dr. Stefanie Jensen
N.N.


[updated 10.11.2011]
Learning outcomes:
Strategic management:
 - Classification of analysis and planning tools
 - Application of different strategy types to specific problems faced by internationally active companies
 
International locational policies:
 - Appraisal of sites from a business economics viewpoint and, particularly, in terms of corporate policy

[updated 20.03.2010]
Module content:
Strategic management:
 - Strategy types: Growth strategies, resource distribution strategies,  - stagnation strategies, etc.
 - Strategy formulation and strategy implementation processes
 - Market orientation of management subsystems
 
International locational policies:
 - Locational factors
 - Location theory
 - International comparison of economic locations

[updated 20.03.2010]
Teaching methods/Media:
- Lecture and discussions
- Group work and presentation of results
- Case studies

[updated 20.03.2010]
Recommended or required reading:
- Becker (1998), Marketing-Konzeptionen
- Dülfer (1999), Internationales Management
- Meffert/Bolz (1998), Internationales Marketing-Management
- Maier/Tödtling (1995), Regional- und Stadtökonomik, Standorttheorie und Raumstruktur
- Schätzl (1998), Wirtschaftsgeographie 1.Theorie

[updated 20.03.2010]
 
[Fri Apr 26 00:24:32 CEST 2024, CKEY=iima, BKEY=ibw, CID=BAIBA-650, LANGUAGE=en, DATE=26.04.2024]