|
|
Module code: BAIBA-650 |
|
8V (8 hours per week) |
10 |
Semester: 6 |
Mandatory course: yes |
Language of instruction:
English |
Assessment:
Written examination
[updated 20.03.2010]
|
BAIBA-650 (P420-0481) International Business, Bachelor, ASPO 01.10.2008
, semester 6, mandatory course
|
120 class hours (= 90 clock hours) over a 15-week period. The total student study time is 300 hours (equivalent to 10 ECTS credits). There are therefore 210 hours available for class preparation and follow-up work and exam preparation.
|
Recommended prerequisites (modules):
BAIBA-490 Culture & Civilisation BAIBA-520 International Marketing BAIBA-521
[updated 10.11.2011]
|
Recommended as prerequisite for:
|
Module coordinator:
Prof. Dr. Matthias Gröhl |
Lecturer: Prof. Dr. Stefanie Jensen N.N.
[updated 10.11.2011]
|
Learning outcomes:
Strategic management: - Classification of analysis and planning tools - Application of different strategy types to specific problems faced by internationally active companies International locational policies: - Appraisal of sites from a business economics viewpoint and, particularly, in terms of corporate policy
[updated 20.03.2010]
|
Module content:
Strategic management: - Strategy types: Growth strategies, resource distribution strategies, - stagnation strategies, etc. - Strategy formulation and strategy implementation processes - Market orientation of management subsystems International locational policies: - Locational factors - Location theory - International comparison of economic locations
[updated 20.03.2010]
|
Teaching methods/Media:
- Lecture and discussions - Group work and presentation of results - Case studies
[updated 20.03.2010]
|
Recommended or required reading:
- Becker (1998), Marketing-Konzeptionen - Dülfer (1999), Internationales Management - Meffert/Bolz (1998), Internationales Marketing-Management - Maier/Tödtling (1995), Regional- und Stadtökonomik, Standorttheorie und Raumstruktur - Schätzl (1998), Wirtschaftsgeographie 1.Theorie
[updated 20.03.2010]
|