|
|
Module code: BAIBA-240 |
|
6V (6 hours per week) |
6 |
Semester: 2 |
Mandatory course: yes |
Language of instruction:
German |
Assessment:
Written exam
[updated 30.07.2021]
|
BAIBA-240 (P420-0498) International Business, Bachelor, ASPO 01.10.2008
, semester 2, mandatory course
|
90 class hours (= 67.5 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits). There are therefore 112.5 hours available for class preparation and follow-up work and exam preparation.
|
Recommended prerequisites (modules):
BAIBA-140 Mathematics
[updated 15.02.2011]
|
Recommended as prerequisite for:
BAIBA-520 International Marketing
[updated 14.02.2011]
|
Module coordinator:
Prof. Dr. Teresa Melo |
Lecturer: Lehrbeauftragte
[updated 15.02.2011]
|
Learning outcomes:
- After successfully completing this module, students will be familiar with and be able to apply terms and methods from the field of descriptive statistics. - They will be able to examine statistical data for correlations. - Students will have mastered basic concepts and contexts of probability theory. - They will understand and be able to apply basic distribution models. - They will be familiar with the most important methods and instruments used in market research. - Students will be able to critically examine advertising campaigns, packaging design, new product developments, etc. - They will be able to communicate the benefits of market research results to companies.
[updated 30.07.2021]
|
Module content:
Statistics Descriptive statistics: - Classification of features - Frequency tables for classified and non-classified data - Measures of location, dispersion and concentration - Connection of statistical characteristics: contingency table, correlation, rank correlation - Linear regression Probability calculation: - Basic principles of set theory, elementary set operations - Probability terms: Laplace distribution, statistical probability, Kolmogorov’s probability theory - Elementary computation rules, total probability theorem, Bayesian theorem - Random variables and distribution models (including binomial and normal distribution) Market Research - Insight into quantitative and qualitative market research - Designin the research process and selecting methods for it - Survey techniques - Designing the questionnaire - Sampling - Evaluation methods • Representing and interpreting market research results
[updated 30.07.2021]
|
Teaching methods/Media:
Lecture and tutorial (students solve tasks independently with subsequent discussion of the solutions), lecture script and exercises available
[updated 30.07.2021]
|
Recommended or required reading:
- Fahrmeir/Künstler/Pigeot/Tutz: Statistik: Der Weg zur Datenanalyse, 6. überarbeitete Auflage, Springer-Verlag, Berlin, Heidelberg, 2007 - Schira: Statistische Methoden der VWL und BWL: Theorie und Praxis, 3., aktualisierte Auflage, Pearson Studium, 2009 - Mosler/Schmid: Beschreibende Statistik und Wirtschaftsstatistik, 3. Auflage, Springer-Verlag, Berlin, Heidelberg, 2006 - Mosler/Schmid: Wahrscheinlichkeitsrechnung und schließende Statistik, 2. Auflage, Springer-Verlag, Berlin, Heidelberg, 2006 - Bamberg/Baur/Krapp: Statistik, 14. Auflage, Oldenbourg, 2008 - Toutenburg/Heumann: Deskriptive Statistik: Eine Einführung in Methoden und Anwendungen mit R und SPSS, 6. Auflage, Springer-Verlag, Berlin, Heidelberg, 2008
[updated 30.07.2021]
|