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International Marketing Seminar (focus module)

Module name (EN):
Name of module in study programme. It should be precise and clear.
International Marketing Seminar (focus module)
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Business, Bachelor, ASPO 01.10.2013
Module code: BIBW-443
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0212
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4S (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 4
Mandatory course: no
Language of instruction:
English
Assessment:
Term paper with presentation (can be repeated annually)

[updated 14.03.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BIBW-443 (P420-0212) International Business, Bachelor, ASPO 01.10.2013 , semester 4, optional course
BIBW-443 (P420-0212) International Business, Bachelor, ASPO 01.10.2017 , semester 4, optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BIBW-240 Marketing and Market Research
BIBW-250 Soft Skills and Office Management


[updated 04.02.2020]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Tatjana König
Lecturer:
Prof. Dr. Tatjana König


[updated 04.02.2020]
Learning outcomes:
After successfully completing this module, students will:
- be able to independently understand and analyze specialist literature on a selected topic,
- be able to assess the value of different sources (online, in books or journals),
 
- be capable of summarizing a problem from the field of international marketing
  in the form of a well-structured term paper,
  discuss the problem critically and create suggestions for its solution,
- be able to demonstrate their knowledge in the form of a presentation or lecture,
- be able to conduct a discussion of the results they presented
  in English and deal constructively with critical comments and
  suggestions for improvement,
- be able to realistically estimate the time required for literature research and evaluation,
  as well as how long they will need to actually write their term paper and gear their time and self-management to it.
    
 


[updated 04.02.2020]
Module content:
- Introduction to working scientifically and writing a
  term paper
- Independent elaboration and presentation of a selected
  topic within the broader scope of international marketing.
- Application of scientific work techniques, in particular literature research
  and citation (for German and English-speaking sources)
- Formal requirements for creating and giving a presentation
 


[updated 04.02.2020]
Teaching methods/Media:
- Professional and systematic advice on preparing the term paper
  (Structure, additional literature resp. practical examples)
- Presentation of the resp. topic followed by group discussion
 


[updated 14.03.2018]
Recommended or required reading:
Depends on the topic.
Literature on scientific work
-Ebster, C./Stalzer, L.: Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissen-schaftler. Wien, latest edition.
-Theisen, Manuel R.: Wissenschaftliches Arbeiten. Technik, Methodik, Form. München, latest edition.
 


[updated 14.03.2018]
 
[Sat Apr 20 11:17:13 CEST 2024, CKEY=isim, BKEY=ibw2, CID=BIBW-443, LANGUAGE=en, DATE=20.04.2024]