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Introduction to Business Administration

Module name (EN): Introduction to Business Administration
Degree programme: International Business, Bachelor, ASPO 01.10.2017
Module code: BIBW-111
Hours per semester week / Teaching method: 2VF (2 hours per week)
ECTS credits: 2,5
Semester: 1
Mandatory course: yes
Language of instruction:
English/German
Assessment:
Written exam 60 min.

[updated 14.03.2018]
Applicability / Curricular relevance:
BIBW-111 International Business, Bachelor, ASPO 01.10.2017, semester 1, mandatory course
Workload:
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 75 hours (equivalent to 2.5 ECTS credits).
There are therefore 52.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Petra Garnjost
Lecturer:
Prof. Dr. Petra Garnjost


[updated 26.02.2018]
Learning outcomes:
After successfully completing this module students will:
- know and be able to explain basic business administration terms
- be able to describe the external and internal determining factors and results of entrepreneurial activity,
- be able to illustrate and evaluate operational processes
- be able to explain economic decisions
- be able to identify the most important characteristics of the strategic management process
- be able to describe selected models for situation analysis and the development of strategies
- receive an overview of the international aspects of corporate management
- be able to apply these concepts and tools in various sub-areas to simple business examples.

[updated 14.03.2018]
Module content:
Introduction to Business Administration
- Basic concepts and interrelationships in business administration
- Presentation and evaluation of business conditions
- Description and explanation of operational processes
- Operational key figures to measure a company´s success
- Principles of corporate management (planning, organization, implementation and control)
-Strategic corporate management and strategy approaches
- Planning, decision making and control of business processes
- Special characteristics of international management

[updated 14.03.2018]
Teaching methods/Media:
Lecture with case study work

[updated 14.03.2018]
Recommended or required reading:
- Thommen, Jean-Paul; Achleitner, Ann-Kristin: Betriebswirtschaftslehre : umfassende Einführung aus managementorientierter
  Sicht, Wiesbaden
- Wöhe, Günter: Einführung in die Allgemeine Betriebswirtschaftslehre, München
- Bovee, C. L., Thill,J.: Business in Action, Publisher: Prentice Hall
- Ebert, R. J.; Griffin, R. W.: Business Essentials, Publisher: Prentice Hall
- Solomon, M. R., Poatsy, M.A., Martin, K.: Better Business, Publisher: Prentice Hall
- Williams, B.K;  Sawyer, S. C.; Berston, S.:  Business: A Practical Introduction, Publisher: Prentice Hall

[updated 14.03.2018]
[Mon Nov 29 06:00:28 CET 2021, CKEY=ieb, BKEY=ibw3, CID=BIBW-111, LANGUAGE=en, DATE=29.11.2021]