Microeconomics
BIBW-120
P420-0111
ibw3
4
V
5
1
yes
English
Written exam (90 minutes / can be repeated semesterly)
BIBW-120
International Business
1
mandatory course
BIBW-120
International Business
1
mandatory course
60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
BIBW-350
Macroeconomics
BIBW-610
Foreign Trade and Payments
BIBW-623
Economic Policy (compulsory elective module 2)
Prof. Dr. Markus Münter
mmu
Prof. Dr. Markus Münter
mmu
After successfully completing this module, students will have acquired knowledge about microeconomic considerations and models which can be used to:
- explain consumer and business behavior and the decisions of consumers and businesses in markets,
- analyze and develop business strategies in different market structures,
- work on case studies on consumer behavior and business strategies.
[Key learning objectives. Students will:
_ understand how to apply basic microeconomic principles and concepts
_ understand and explain consumer behavior and decision making
_ understand and explain company behavior and how managers make decisions
_ be able to explain and analyze company strategies and their relation to different types of market structures, as well as develop their own strategies]
_ Consumer behavior and demand decisions
_ Decisions with regard to risk and from a behavioral perspective
_ Companies, competition and market structure
_ Company size and production decisions
_ Costs, restructuring and M&A
_ Perfect competition and the monopoly as a framework for competition policy
_ Pricing strategies with market power
_ Strategic decisions with the game theory
_ Strategic competition in the oligopoly
[Structure and content:
A) How do consumers behave?
_ Consumer behavior and demand
_ Uncertainty, risk and behavioral economics
B) How do companies and managers make decisions?
_ Theory of the company, market structure and competition
_ Company size and production decisions
_ Costs, restructuring and M&A
C) How do companies compete?
_ Perfect competition and the monopoly as a framework for competition policy
_ Pricing with market power
_ Strategic decision-making with the game theory
_ Strategic competition in an oligopoly]
Lecture, exercises, case studies, workshop.
_ Pindyck, R. and Rubinfeld, D., Microeconomics, latest edition, Pearson, New Jersey.
_ Besanko, D. and Braeutigam, R., Microeconomics, latest edition, Wiley, New Jersey.
_ Frank, R. and Cartwright, E., Microeconomics and behaviour, latest edition, McGraw Hill, Maidenhead.
Thu Mar 28 19:24:09 CET 2024, CKEY=imi, BKEY=ibw3, CID=[?], LANGUAGE=en, DATE=28.03.2024