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International Marketing Seminar (focus module)

Module name (EN): International Marketing Seminar (focus module)
Degree programme: International Business, Bachelor, ASPO 01.10.2017
Module code: BIBW-443
Hours per semester week / Teaching method: 4S (4 hours per week)
ECTS credits: 5
Semester: 4
Mandatory course: no
Language of instruction:
English
Assessment:
Term paper with presentation (can be repeated annually)

[updated 14.03.2018]
Curricular relevance:
BIBW-443 International Business, Bachelor, ASPO 01.10.2013, semester 4, optional course
BIBW-443 International Business, Bachelor, ASPO 01.10.2017, semester 4, optional course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BIBW-240 Marketing and Market Research
BIBW-250 Soft Skills and Office Management


[updated 26.02.2018]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Tatjana König
Lecturer:
Prof. Dr. Tatjana König


[updated 26.02.2018]
Learning outcomes:
After successfully completing this module, students will:
- be able to independently understand and analyze specialist literature on a selected topic,
- be able to assess the value of different sources (online, in books or journals),
 
- be capable of summarizing a problem from the field of international marketing
  in the form of a well-structured term paper,
  discuss the problem critically and create suggestions for its solution,
- be able to demonstrate their knowledge in the form of a presentation or lecture,
- be able to conduct a discussion of the results they presented
  in English and deal constructively with critical comments and
  suggestions for improvement,
- be able to realistically estimate the time required for literature research and evaluation,
  as well as how long they will need to actually write their term paper and gear their time and self-management to it.
    
 


[updated 04.02.2020]
Module content:
- Introduction to working scientifically and writing a
  term paper
- Independent elaboration and presentation of a selected
  topic within the broader scope of international marketing.
- Application of scientific work techniques, in particular literature research
  and citation (for German and English-speaking sources)
- Formal requirements for creating and giving a presentation
 


[updated 04.02.2020]
Teaching methods/Media:
- Professional and systematic advice on preparing the term paper
  (Structure, additional literature resp. practical examples)
- Presentation of the resp. topic followed by group discussion
 


[updated 14.03.2018]
Recommended or required reading:
Depends on the topic.
Literature on scientific work
-Ebster, C./Stalzer, L.: Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissen-schaftler. Wien, latest edition.
-Theisen, Manuel R.: Wissenschaftliches Arbeiten. Technik, Methodik, Form. München, latest edition.
 


[updated 14.03.2018]
[Thu Aug  5 07:51:09 CEST 2021, CKEY=isim, BKEY=ibw3, CID=BIBW-443, LANGUAGE=en, DATE=05.08.2021]