International Strategic Management
MAIM-112
P420-0297, P420-0298, P420-0442, P620-0127
imm3
4
V
6
1
yes
English
written examination + term paper with presentation
DFMM-MAIM-112
Management Sciences
1
mandatory course
MAIM-112
International Management
1
mandatory course
60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 180 hours (equivalent to 6 ECTS credits).There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
MAIM-212
International Marketing
MAIM-321
Internationaler Management Workshop
Prof. Dr. Stefanie Jensen
sje
Prof. Dr. Malte Beinhauer
mbe
Prof. Dr. Stefanie Jensen
sje
After successfully completing this module the student should be able to
Critically discuss the reasons and catalysts for international business activities and their consequences, as well
as reflect upon this from an ethical-moral standpoint,
Discuss selected internationalization theories and evaluate their usefulness,
Discuss and explain the steps of the strategic international management process,
Discuss the dimensions of internationalization strategies, use and evaluate them,
Understand and reflect on the implementation of strategies as a methodological challenge and apply the most
important methods of strategy implementation,
Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as
an instrument of their own independently developed business idea,
Present the developed business plan in a structured manner,
In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work
and strengthen their empathy, communication, negotiation and argumentation skills.
Understanding of corporate activities within an international framework
Internationalization theories
Dimensions and the process of strategic management in international resp. globalized companies
Strategy building (considerations), implementation and control techniques
Business planning/ business models
Project marketing and sales
Main features and content of a business plan
Risk management
Change management
Decision making
Project management as an enabler for strategy implementation
Lecture with integrated tutorial, term paper, group work and case studies
Glowik, M: Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms, Munich
Wheelen/Hunger (current edition), Strategic Management and Business Policy
Kutschker/Schmid (current edition), Internationales Management
Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management
Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process
DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan,
Current expert articles in English-language business magazines, such as the Harvard Business Review
Fri Mar 29 05:50:34 CET 2024, CKEY=iismb, BKEY=imm3, CID=[?], LANGUAGE=en, DATE=29.03.2024