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Managing Diverse Markets

Module name (EN):
Name of module in study programme. It should be precise and clear.
Managing Diverse Markets
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Management, Master, ASPO 01.10.2016
Module code: MAIM-164
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0303
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for άbung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
6
Semester: 1
Mandatory course: no
Language of instruction:
English
Assessment:
written examination

[updated 18.08.2016]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAIM-164 (P420-0303) International Management, Master, ASPO 01.10.2016 , semester 1, optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Stefanie Jensen
Lecturer:
Prof. Dr. Stefanie Jensen


[updated 18.08.2016]
Learning outcomes:
After successfully completing this module the student should be able to…
• Critically discuss the reasons and catalysts for international business activities and their consequences, as well
  as reflect upon this from an ethical-moral standpoint,
• Discuss selected internationalization theories and evaluate their usefulness,
• Discuss and explain the steps of the strategic international management process,
• Discuss the dimensions of internationalization strategies, use and evaluate them,
• Understand and reflect on the implementation of strategies as a methodological challenge and apply the most
  important methods of strategy implementation,
• Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as
  an instrument of their own independently developed business idea,
• Present the developed business plan in a structured manner,
• In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work
  and strengthen their empathy, communication, negotiation and argumentation skills.
 


[updated 03.06.2016]
Module content:
• Understanding of corporate activities within an international framework  
• Internationalization theories
• Dimensions and the process of strategic management in international resp. globalized companies
• Strategy building (considerations), implementation and control techniques
• Business planning/ business models
• Project marketing and sales
• Main features and content of a business plan
• Risk management
• Change management
• Decision making
• Project management as an enabler for strategy implementation


[updated 03.06.2016]
Teaching methods/Media:
Lecture with integrated tutorial, term paper, group work and case studies

[updated 03.06.2016]
Recommended or required reading:
Glowik, M: Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms, Munich
Wheelen/Hunger (current edition), Strategic Management and Business Policy
Kutschker/Schmid (current edition), Internationales Management
Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management
Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process  
DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan,
Current expert articles in English-language business magazines, such as the Harvard Business Review


[updated 03.06.2016]
 
[Thu Nov 21 15:37:10 CET 2024, CKEY=imdm, BKEY=imm3, CID=MAIM-164, LANGUAGE=en, DATE=21.11.2024]