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Strategic Management Toolbox

Module name (EN): Strategic Management Toolbox
Degree programme: International Management, Master, ASPO 01.10.2016
Module code: MAIM-161
Hours per semester week / Teaching method: 2V (2 hours per week)
ECTS credits: 3
Semester: 1
Mandatory course: no
Language of instruction:
term paper with presentation

[updated 02.06.2016]
Curricular relevance:
MAIM-161 International Management, Master, ASPO 01.10.2016, semester 1, optional course
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 67.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Stefanie Jensen
Prof. Dr. Malte Beinhauer

[updated 18.08.2016]
Learning outcomes:
After successfully completing this module the student should be able to
Critically discuss the reasons and catalysts for international business activities and their consequences, as well
  as reflect upon this from an ethical-moral standpoint,
Discuss selected internationalization theories and evaluate their usefulness,
Discuss and explain the steps of the strategic international management process,
Discuss the dimensions of internationalization strategies, use and evaluate them,
Understand and reflect on the implementation of strategies as a methodological challenge and apply the most
  important methods of strategy implementation,
Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as
  an instrument of their own independently developed business idea,
Present the developed business plan in a structured manner,
In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work
  and strengthen their empathy, communication, negotiation and argumentation skills.

[updated 03.06.2016]
Module content:
Understanding of corporate activities within an international framework  
Internationalization theories
Dimensions and the process of strategic management in international resp. globalized companies
Strategy building (considerations), implementation and control techniques
Business planning/ business models
Project marketing and sales
Main features and content of a business plan
Risk management
Change management
Decision making
Project management as an enabler for strategy implementation

[updated 03.06.2016]
Teaching methods/Media:
Lecture with integrated tutorial, term paper, group work and case studies

[updated 03.06.2016]
Recommended or required reading:
Glowik, M: Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms, Munich
Wheelen/Hunger (current edition), Strategic Management and Business Policy
Kutschker/Schmid (current edition), Internationales Management
Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management
Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.
Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process  
DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan,
Current expert articles in English-language business magazines, such as the Harvard Business Review

[updated 03.06.2016]
[Wed Aug  4 20:05:06 CEST 2021, CKEY=ismt, BKEY=imm3, CID=MAIM-161, LANGUAGE=en, DATE=04.08.2021]