MAIM-212 P420-0291 imm4 4 S 6 2 yes English Term paper with presentation (can be repeated annually) DFMIM-W-205 Management 2 optional course DFMM-MAIM-212 Management Sciences 2 optional course MAIM-212 International Management 2 mandatory course MAIM-212 International Management 2 mandatory course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 180 hours (equivalent to 6 ECTS credits).There are therefore 135 hours available for class preparation and follow-up work and exam preparation. MAIM-113 International Strategic Management MAIM-322 International Management Workshop Prof. Dr. Frank Hälsig fha Prof. Dr. Frank Hälsig fha After successfully completing the course the students should be able to: • Handle and discuss the scientific, as well as practice-oriented specialist literature on current international marketing topics • Develop guidelines from selected marketing theories for practical use in a company • Analyze marketing challenges in international organizations and present solutions to these in a structured manner under consideration of a data base • Appreciate and evaluate the discussions and presentations of the other participants. Intensify knowledge about current marketing topics from, for example, the following areas: •Intercultural buyer behavior •Global marketing strategies (for example: international brand management, international marketing alliances) •Approaches and methods of international market segmentation •Country-/culture-specific differences in the fields of customer satisfaction management, customer retention management and complaint management •Potentials of marketing tools under consideration of cultural and economic differences. Lecture and group work with presentation of the results by the students Bradley, Frank: International Marketing Strategy, current edition, (Prentice Hall) New York. Cateora, Philip R. ; Gilly, Mary C. ; Graham, John L.: International marketing, current edition, (McGraw-Hill Irwin) Boston. Hollensen, Sven: Global Marketing: A Decision-Oriented Approach, current edition, (Prentice Hall FIT) New York. Keegan, Warren J.; Green, Mark: Global Marketing, current edition, (Pearson) Upper Saddle River. Kotabe, Masaaki; Helsen, Kristiaan: Global Marketing Management, current edition, (Wiley) Hoboken. Morschett, Dirk; Schramm-Klein, Hanna; Zentes, Joachim: Strategic International Management: Text and Cases, current edition, (Gabler) Wiesbaden Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna: Strategic Retail Management: Text and International Cases, current edition, (Gabler) Wiesbaden Zentes, Joachim; Swoboda, Bernhard; Schramm-Klein, Hanna: International Marketing, current edition, (Vahlen). Sat Sep 12 04:45:10 CEST 2026, CKEY=iimf, BKEY=imm4, CID=[?], LANGUAGE=en, DATE=12.09.2026