MAIM-113 P420-0298, P420-0299 imm4 4 V 6 1 yes English Written exam (60 minutes / can be repeated semesterly) + term paper with presentation (can be repeated annually); Weighting: 1:1 DFMIM-W-115 Management 1 optional course MAIM-113 International Management 1 mandatory course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 180 hours (equivalent to 6 ECTS credits).There are therefore 135 hours available for class preparation and follow-up work and exam preparation. MAIM-212 International Marketing MAIM-311 Seminar International Management MAIM-322 International Management Workshop Prof. Dr. Stefanie Jensen sje Prof. Dr. Malte Beinhauer mbe Prof. Dr. Stefanie Jensen sje After successfully completing this module the student should be able to… • Critically discuss the reasons and catalysts for international business activities and their consequences, as well as reflect upon this from an ethical-moral standpoint, • Discuss selected internationalization theories and evaluate their usefulness, • Discuss and explain the steps of the strategic international management process, • Discuss the dimensions of internationalization strategies, use and evaluate them, • Understand and reflect on the implementation of strategies as a methodological challenge and apply the most important methods of strategy implementation, • Apply the methods learned to their own business idea in a transdisciplinary manner and create a business plan as an instrument of their own independently developed business idea, • Present the developed business plan in a structured manner, • In teams, intensify their knowledge about interaction, communication, motivation and moderation in team work and strengthen their empathy, communication, negotiation and argumentation skills. • Understanding of corporate activities within an international framework • Internationalization theories • Dimensions and the process of strategic management in international resp. globalized companies • Strategy building (considerations), implementation and control techniques • Business planning/ business models • Project marketing and sales • Main features and content of a business plan • Risk management • Change management • Decision making • Project management as an enabler for strategy implementation Lecture with integrated tutorial, term paper, group work and case studies Glowik (current edition), Market Entry Strategies : Internationalization Theories, Network Concepts and Cases of Asian Firms. Wheelen/Hunger (current edition), Strategic Management and Business Policy. Kutschker/Schmid (current edition), Internationales Management. Morschett/Schramm-Klein/Zentes (current edition), Strategic International Management. Grόnig/Morschett (current edition), Developing International Strategies. Osterwalder/Pigneur (current edition), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Mintzberg/Quinn/Lampel/Goshal (current edition), The Strategy Process. DeThomas, Derammelaere (current edition): Writing a Convincing Business Plan. Current expert articles in English-language business magazines, such as the Harvard Business Review Tue Jul 14 10:03:17 CEST 2026, CKEY=iismc, BKEY=imm4, CID=[?], LANGUAGE=en, DATE=14.07.2026