BITM-W-04 P440-0065 itm2 4 SU 5 0 no German/English/French/Spanish Project (can be repeated annually) DFBTO-W-03 International Tourism Management 0 optional course DFITM-W-04 International Tourism Management 0 optional course BITM-W-04 International Tourism-Management 0 optional course BITM-W-04 International Tourism-Management 0 optional course BITM-W-04 International Tourism-Management 0 optional course BITM-W-04 International Tourism-Management 0 optional course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation. BITM-111 Principles of the Tourism Sector BITM-240 Marketing and Market Research in Tourism BITM-320 Management in the Tourism Industry Prof. Dr. Achim Schröder asc Prof. Dr. Achim Schröder asc After successfully completing this module students will: - be able to define basic concepts and terms from the hotel business/industry, - be able to characterize bidding structures and product concepts in the international hotel industry, - be able to illustrate the interrelationships in hotel management between business and real estate, - be able to develop a marketing concept for an accommodation business or something similar in a team (and, if necessary, togther with third parties) using suitable marketing tools and creatively modeling the marketing mix resp. be able to systematically and scientifically work on a problem from the hotel and catering sector, and - document the most important results from the project, communicate them to the group (and, if necessary, to external parties) and make recommendations for action. - Basic principles of the hotel business/industry - The hotel business and its services - Special service features in the hotel business - Location factors in the hotel industry - Hotel management and operation - Suppliers and product concepts in the hotel industry - Hotel management and hotel real estate Ownership and contractual structures - Marketing management of hotels - Environmental management in the hotel industry - Developments and trends in the hotel industry - Seminaristic lecture - Case studies (excursion, if necessary) - Project (independent development of a concept and its presentation) - Dettmer, H. (Hrsg.): Organisations-/Personalmanagement in Hotellerie und Gastronomie, Hamburg, 2005 - Dreyer, A., Dehner, C.: Kundenzufriedenheit im Tourismus, München, latest edition - Freyer, W. (Hrsg.): Tourismus. Einführung in die Fremdenverkehrsökonomie. München, latest edition - Gardini, M. A.: Grundlagen der Hotellerie und des Hotelmanagements im Tourismus, Oldenbourg, München, latest edition - Hänssler, K. H. (Hrsg.): Management in der Hotellerie und Gastronomie, Oldenbourg, München, Wien, latest edition - Henschel, U. K.: Hotelmanagement, Oldenbourg, München, latest edition - Henselek, H., Hotelmanagement. Planung und Kontrolle, Oldenbourg, München, latest edition - Hotelverband Deutschland (IHA): Hotelmarkt Deutschland. latest edition - Knirsch, J.: Hotels - Planen und Gestalten. Leinfelden-Echterdingen, latest edition - Reid, R.: Hospitality marketing management, Hoboken, latest edition - Soller, J. (Hrsg.): Finanzierungsleitfaden Mittelstandshotellerie: Strategien und Konzepte für dauerhaften Erfolg, Berlin, latest edition Statistics: - DEHOGA: Jahresberichte - Hotelverband Deutschland (IHA) e.V. online: http://hotellerie.de/home/index.html - Statistisches Bundesamt: Statistik in Zahlen Wed Oct 14 03:03:19 CEST 2026, CKEY=iha, BKEY=itm2, CID=[?], LANGUAGE=en, DATE=14.10.2026