BITM-W-08 P440-0085 itm2 4 SU 5 0 no German/English/French/Spanish Project (can be repeated annually) DFBTO-W-06 International Tourism Management 0 optional course DFITM-W-08 International Tourism Management 0 optional course BITM-W-08 International Tourism-Management 0 optional course BITM-W-08 International Tourism-Management 0 optional course BITM-W-08 International Tourism-Management 0 optional course BITM-W-08 International Tourism-Management 0 optional course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation. BITM-111 Principles of the Tourism Sector BITM-240 Marketing and Market Research in Tourism BITM-320 Management in the Tourism Industry Prof. Dr. Ralf Rockenbauch rro Prof. Dr. Ralf Rockenbauch rro After successfully completing this module, students will have deepened their knowledge of: - the economic dimensions in the context of tourism, mobility and transport, particularly with regard to the interrelationships in the supply management of mobility and and transport service providers. - the approaches of modern consumer theory in the context of tourism, mobility and transport - the particularities of marketing mobility and transport services - the strategic marketing of mobility and transport service providers - the marketing mix tools (product, price, communication and distribution policy) in the regional, national and international context - the specific characteristics of the tourism and transport sectors - market structures, market participants in the tourism and transport sector (providers, consumers, organisations) - traffic simulations (traffic development, distribution, allocation, choice of means of transport) and strategic planning of the marketing instruments of mobility/traffic service providers. - design (-ability) of international mobility consulting. Students will: - gain insights into the basic principles of managing mobility and transport services and will be able to analyze and present operational and organizational problems in organizations belonging to the tourism and transport industry (organizational change; special features of international tourism and transport organizations) International and intercultural references - Employment with (inter-) national mobility and transport service providers. - In the context of examples from international organizations, as well as businesses in the mobility and transport sector Practical references: - Management and policy concepts in the mobility and transport sector - Business and economic methods in the mobility and transport sector - Social competence - Projects, guest lectures, excursions (together with students from different semesters and courses of study) - In particular, management concepts and methods in the context of tourism, mobility and transport with high relevance for sustainable mobility management Students will expand and deepen their skills in modern presentation techniques, project and team work and scientific work techniques. After successfully completing this module, students will be able to: - understand, analyze and map service-oriented issues and special features from the mobility/transport services sector in planning models - apply basic planning and control methods in mobility and transport services management (strategic planning of marketing tools and operational implementation within the framework of projects) - describe, develop, plan and design basic service-specific processes in mobility/transport service management, - implement and control basic service-oriented strategies and concepts in mobility/transport service management (process policy as part of the marketing mix in mobility/transport service management) - cooperate and evaluate within the scope of project management (focus/project definition, planning, project structuring, prioritization/derivation of analyses, activity planning, implementation, success control) - apply the basics of process management to the establishment of control processes - communicate more efficiently (pyramid principle) and interact with external parties and groups - apply the principles of motivation and teamwork _Basics of mobility management _Definition of transport science _Interrelationships and problems in the transport sector _Transport-economic indicators _Economic approaches _ in particular modern consumer theory _ in the transport sector _Transport policy _Institutions, objectives and instruments of transport policy _Transport management _Overview of the special operational features of the following transport modes: rail, bicycle, air, private motorized transport and shipping _Planning processes and tools for tender planning in transport companies _ from transport simulations to timetables (traffic development, distribution, reallocation, choice of means of transport, network graphics, rostering) _Bid management for mobility/transport service providers (network management German Railways and air transport; vehicles and infrastructure) _Traffic simulations (development, distribution and reallocation of traffic, choice of means of transport) _Strategic marketing of mobility/transport service providers _Sustainable mobility management _Marketing mix tools (product, price, communication, distribution and process policy) in (inter-) national, as well as inter and intramodal context; modern consumer theory approaches in tourism and transport - Seminaristic lecture - _SRL _ Self-regulated learning_ - Case studies (excursions, if necessary) - Role playing - Group and project work (independent development of a concept and its presentation) - Discussions with students and guests - Presentations and preparation of documentations/compositions On the basis of selected data and case studies, students will be taught to develop concepts independently, as well as implement their concepts and reflect upon them. In addition to the basic literature already mentioned in the modules BITM-111 and BITM-320, the following literature is recommended: _Meffert, H. (Hrsg.), Verkehrsdienstleistungsmarketing, Gabler, Wiesbaden, 2000 _Mobilitätsberatung _ Neue Lösungsstrategien im Konfliktfeld Verkehr, Tagungsband zur Mobilitätsberaterkonferenz 1994, Graz, 1994 _Rockenbauch, Ralf, Verkehrskonzeptionen für die Zukunft unter besonderer Berücksichtigung des Fahrradverkehrs _ Eine ökonomisch-politische Analyse, Lang, Frankfurt, 1996 _Rockenbauch, R., Roth, J., Grundlagen zur Integration des Radverkehrs in die zukünftigen Verkehrskonzeptionen in Mainz, Georg-Forster-Institut Mainz, 1997 _Sterzenbach, R., Conrady, R., Luftverkehr, aktuellste Auflage, Oldenbourg, München _Diederich, H., Verkehrsbetriebslehre, Gabler, Wiesbaden, 1977 _Diederich, H., Verkehrsbetriebslehre, in: Handwörterbuch der Betriebswirtschaft, W. Wittmann et al. (Hrsg.), 5. Aufl., Stuttgart, Sp. 4551- 4559, 1993 _Grandjot, H., Verkehrspolitik, Grundlagen, Funktionen und Perspektiven für Wissenschaft und Praxis, Hamburg, 2002 _Aberle, G., Transportwirtschaft, 4. Aufl., München, Wien, 2003 _Laaser, C., Wettbewerb im Verkehrswesen, Tübingen, 1991 _Frerich, J., Müller, G., Europäische Verkehrspolitik, Bd. 1 + 2 + 3, München, Wien, 2004, 2006 _Letzner, V., Tourismusökonomie _ Volkswirtschaftliche Aspekte rund ums Reisen, Oldenbourg, München, 2010 _Schröder, A., Das Phänomen der Low Cost Carrier und deren Beeinflussung raum- zeitlicher Systeme im Tourismus, Materialien zur Fremdenverkehrsgeografie, Heft 68, Trier, 2010 _Fit for Cruises: Teaching units under http://fit-for-cruises.fvw.de/ _Craig, C.S. and Douglas, S.P. (2005): International Marketing Research, 3rd. Edition, Wiley, West Sussex _Gilmore, A. (2003): Services Marketing and Management, Sage Publications, London _Kotler, P.; Keller, K. (2009): Marketing Management, 13.th Edition, Pearson Education, London _Internationales Verkehrswesen _Managing Change in Tourism: Creating Opportunities - Overcoming Obstacles, Thomas Bieger, Peter Keller (Herausgeber), Berlin, latest edition _weitere siehe: http://www.alexandria.unisg.ch/Publikationen/Zitation/Thomas_Bieger _Letzner, V., Tourismusökonomie _ Volkswirtschaftliche Aspekte rund ums Reisen, Oldenbourg, München, 2010 _Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004 In addition, project-specific introductory literature in the relevant (foreign) languages will be announced during the lectures. Mon Mar 9 00:51:19 CET 2026, CKEY=imp, BKEY=itm2, CID=[?], LANGUAGE=en, DATE=09.03.2026