<?xml version="1.0" encoding="ISO-8859-1" standalone="yes" ?>
<document>
<title>Stakeholders in the Tourism Industry</title>
<cid>BITM-331</cid>
<sapsubmodule>P440-0105</sapsubmodule>
<bkey>itm5</bkey>
<ctypes>
<hours>4</hours>
<type>V</type>
</ctypes>
<cp>5</cp>
<semester>3</semester>
<mandatory>yes</mandatory>
<language>German</language>
<exam>Written exam (90 minutes; Can be repeated semesterly)</exam>
<curriculum>
<curriculum_entry>
<cid>DFITM-309</cid>
<branch>International Tourism Management</branch>
<semester>3</semester>
<mandatory_tag>mandatory course</mandatory_tag>
</curriculum_entry>
<curriculum_entry>
<cid>BITM-331</cid>
<branch>International Tourism-Management</branch>
<semester>3</semester>
<mandatory_tag>mandatory course</mandatory_tag>
</curriculum_entry>
</curriculum>
<workload>
60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation.</workload>
<prerequisites>
<prerequisite>
<pfcid>BITM-112</pfcid>
<pftitle>Principles of the Tourism Sector</pftitle>
</prerequisite>
</prerequisites>
<prerequisitesfor>
<prerequisitefor>
<pfcid>BITM-430</pfcid>
<pftitle>Intercultural Competence</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-511</pfcid>
<pftitle>Sustainability in Tourism</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-531</pfcid>
<pftitle>Digitalization in Tourism</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-581</pfcid>
<pftitle>Tourism Geography</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-690</pfcid>
<pftitle>Practical Training Phase</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-W-01</pfcid>
<pftitle>Destination Management</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-W-03</pfcid>
<pftitle>Leisure, Sports, Adventure Management</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-W-04</pfcid>
<pftitle>Hotel Management</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-W-07</pfcid>
<pftitle>MICE Management</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-W-08</pfcid>
<pftitle>Mobility Management</pftitle>
</prerequisitefor>
<prerequisitefor>
<pfcid>BITM-W-09</pfcid>
<pftitle>Tour Operating</pftitle>
</prerequisitefor>
</prerequisitesfor>
<convenor>Prof. Dr. Kerstin Heuwinkel</convenor>
<convenor-person-key>khe</convenor-person-key>
<lecturers>
<lecturer>Prof. Dr. Kerstin Heuwinkel</lecturer>
<lecturer-person-key>khe</lecturer-person-key>
<lecturer>Prof. Dr. Ralf Rockenbauch</lecturer>
<lecturer-person-key>rro</lecturer-person-key>
<lecturer>Prof. Dr. Achim Schröder</lecturer>
<lecturer-person-key>asc</lecturer-person-key>
</lecturers>
<objectives>After successfully completing this module, students will be able to:
- identify the stakeholders in the tourism industry (in the narrower and broader sense)
- present the offers, structures and market forms of the main stakeholders in the international tourism industry
- demonstrate the economic importance of the tourism industry at home and abroad
- establish a relationship between the current market situation, the tourism industry and the essential framework conditions
- describe the ecological, sociocultural and ecomic consequences of tourism.


</objectives>
<content>- Classification and structure of the stakeholders in the tourism industry
- Influencing factors and framework conditions in the tourism industry
- Current market situation and trends among the stakeholders in the tourism industry, e.g. hotel and restaurant industry, travel agents and tour operators, transport carriers and infrastructure providers, destinations, event organizers, online platforms
- Tourism policy stakeholders (national and international)
- Tourism and sustainability
</content>
<media>Lecture</media>
<literature>• Becker, Chr.; Hopfinger, H.; Steinecke, A. (Hrsg.), Geographie der Freizeit und des Tourismus. Bilanz und Ausblick,  Oldenbourg, München, Wien, aktuellste Auflage
• Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, aktuellste Auflage.
• Holloway, C., The Business of Tourism, Pearson, aktuellste Auflage
• Page, J.P.; Connell, J.: Tourism. A Modern Synthesis, aktuellste Auflage
• Schulz, A., Berg, W., Gardini, M. A., Kirstges, T., Eisenstein, B., Grundlagen des Tourismus. Lehrbuch in 5 Modulen, Oldenbourg, München, aktuellste Auflage
• Steinecke, A.: Tourismus. (Das Geographische Seminar) Braunschweig, aktuelle Auflage</literature>
<offered>
</offered>
<moduldb-query>Mon Mar 16 06:18:19 CET 2026, CKEY=iadt, BKEY=itm5, CID=[?], LANGUAGE=en, DATE=16.03.2026</moduldb-query>
</document>
