BITM-W-01 P440-0040 itm5 4 SU 5 0 no German Project (can be repeated annually) DFBTO-W-01 International Tourism Management 0 optional course DFITM-W-01 International Tourism Management 0 optional course BITM-W-01 International Tourism-Management 0 optional course BITM-W-01 International Tourism-Management 0 optional course BITM-W-01 International Tourism-Management 0 optional course BITM-W-01 International Tourism-Management 0 optional course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation. BITM-112 Principles of the Tourism Sector BITM-240 Marketing and Market Research in Tourism BITM-331 Stakeholders in the Tourism Industry Prof. Dr. Achim Schröder asc Prof. Dr. Achim Schröder asc After successfully completing this module students will be able to: - define the special features of a touristic product and derive their implications for the management of touristic destinations, - identify the interconnections in destination management and to explain the ability of (inter-) national destination management organisations to shape their own structures, - systematically analyze the touristic potential of destinations, - illustrate the effects of tourism in target areas and develop concepts for sustainable development with tourism, - critically analyze the marketing concepts of tourist destinations and discuss the results with the group (as well as external parties if necessary) and make recommendations for action. - Principles of destination management - Spatial principles of destination development - Tourist demand - Destinations in competition: the marketing management of tourist destinations - Destination business models and legal forms - The structure of associations in destination management - Economic, ecological and socio-cultural effects of tourism - Quality management and service quality in destination management - Case studies - Lecture - Lecture, presentation und discussion - Case studies - Role playing - Becker, C. et al.: Tourismus und nachhaltige Entwicklung, Wissenschaftliche Buchgesellschaft, Darmstadt, 1996 - Becker, Chr.; Hopfinger, H.; Steinecke, A. (Hrsg.): Geographie der Freizeit und des Tourismus. Bilanz und Ausblick, 3. Auflage, Oldenbourg, München, Wien, 2007. - Bieger, T.: Management von Destinationen, Oldenbourg, München, latest edition - Boniface; Cooper: Worldwide Destinations: The Geography of Travel and Tourism, latest edition. - Boniface; Cooper: Worldwide Destinations Casebook: The Geography of Travel and Tourism, latest edition. - Eisenstein, B.: Grundlagen des Destinationsmanagements, München, latest edition - Eurostat: Portrait of the Regions, http://circa.europa.eu/irc/dsis/regportraits/info/data/en/index.htm - Luft, H.: Organisation und Vermarktung von Tourismusorten und Tourismusregionen, Gmeiner, latest edition - Mancini, M.: Selling Destinations, Delmar Cengage Learning, latest edition - OECD: OECD Tourism Trends and Policies, latest edition - Schaumann, P.: The Guide to Successful Destination Management, John Wiley & Sons, 2004. - Siller, L.: Strategisches Management alpiner Destinationen: Kultur als Wettbewerbsvorteil für nachhaltigen Erfolg. (Schriften zu Tourismus und Freizeit; 10) Berlin, 2010 - Steinecke, A.: Tourismus. (Das Geographische Seminar) Braunschweig, latest edition. - Steinecke, A.: Destinationsmanagement. UVK/Lucius, latest edition - WTO: A practical guide to tourism destination management. Madrid, latest edition Sat Jul 18 20:50:14 CEST 2026, CKEY=ida, BKEY=itm5, CID=[?], LANGUAGE=en, DATE=18.07.2026