BITM-531 P440-0041, P440-0042 itm5 2 V 2 PA 5 5 yes German Exam + project work (50% each; Exam 60 minutes; Repeated annually) DFITM-510 International Tourism Management 5 mandatory course BITM-531 International Tourism-Management 5 mandatory course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation. BITM-112 Principles of the Tourism Sector BITM-240 Marketing and Market Research in Tourism BITM-281 Business Skills and Office Management BITM-320 Management in the Tourism Industry BITM-331 Stakeholders in the Tourism Industry Prof. Dr. Achim Schröder asc Prof. Dr. Achim Schröder asc lecture Marcus Bauer mba project After successfully completing this module, students will be able to: - characterize tourism as an information business - explain the importance of digitalization in tourism and identify interrelationships between the two - illustrate the basic principles of information management by tourism service providers, as well as tour operators and travel agents - describe essential characteristics of digitalization in the tourism industry and familiarize themselves with basic use cases involving information, communication and reservation systems in tourism - assess the consequences of current trends and future developments in digitalization for tourism - develop a concept for a specific issue or problem within a team, organize its implementation and document the main results of the project - Tourism as an information business - Information, communication and reservation systems (e.g. Amadeus, Galileo, Micros, Sabre, Worldspan) - Information and marketing management systems for tourism service providers, tour operators and travel agents - Digitalization and digital transformation among tourism service providers, tour operators and travel agents, and destinations - The “Customer Journey” in the digital age - Current trends and future developments - Content management systems Lecture with discussions Project work Gardini, M. A., & Sommer, G. (Hrsg.) (2023). Digital Leadership im Tourismus: Digitalisierung und Künstliche Intelligenz als Wettbewerbsfaktoren der Zukunft. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-37545-4 Groß, S. (Hrsg.) (2019): Wandel im Tourismus. Internationalität, Demografie und Digitalisierung. Erich Schmitt Verlag. 3-503-18192-X Landvogt, M., Brysch, A., & Gardini, M.  (2017). Tourismus - E-Tourismus - M-Tourismus: Herausforderungen und Trends der Digitalisierung im Tourismus. Erich Schmidt Verlag. ISBN: 3-503-17146-0 Schulz, A., Weithöner, U., & Goecke, R. (2015). eTourismus - Prozesse und Systeme: Informationsmanagement im Tourismus (2. Aufl.). De Gruyter Oldenbourg. ISBN: 978-3-486-75428-5 Schulz, A., Weithöner, U., & Goecke, R. (Hrsg.) (2010): Informationsmanagement im Tourismus: E-Tourismus: Prozesse und Systeme. Oldenbourg. 3-486-58954-7 Weithöner, U., Goecke, R., Kurz, E., & Schulz, A. (Hrsg.) (2022): Digitaler Tourismus. Informationsmanagement im Tourismus (3. Auflage). De Gruyter. https://doi.org/10.1515/9783110786866 Fri Jun 12 00:23:26 CEST 2026, CKEY=idit, BKEY=itm5, CID=[?], LANGUAGE=en, DATE=12.06.2026