htw saar Piktogramm
Back to Main Page

Choose Module Version:


Sustainable Cultural Management - Players, Events and Intercultural Encounters

Module name (EN): Sustainable Cultural Management - Players, Events and Intercultural Encounters
Degree programme: Cultural Management, Master, ASPO 01.04.2020
Module code: MAKM-318
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 6
Semester: 3
Mandatory course: no
Language of instruction:
Term paper with presentation

[updated 24.09.2020]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
MAKM-318 Cultural Management, Master, ASPO 01.04.2020, semester 3, optional course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Prof. Dr. Kerstin Heuwinkel

[updated 23.10.2018]
Learning outcomes:
After successfully completing this module, students will:
_        be able to name, describe and put concepts of sustainability and corporate social responsibility in cultural management (Focus: events) into context,
_        be able to analyze and evaluate potentials and challenges when planning and implementing sustainable cultural events,
_        be able to implement the steps towards planning a sustainable cultural event and intercultural encounter,
_        be able to critically discuss aspects of staging culture for economic purposes, including tourism, against the background of authenticity,
_        be able to explain the legacy aspect of cultural events and point out options for action.
_        be able to develop the content of the course independently on the basis of hand-picked literature,
_        be able to work independently on smaller concepts in the form of case studies from practical experience using the theoretical knowledge acquired in the course.

[updated 24.09.2020]
Module content:
_        The terms "sustainability" and "corporate social responsibility"
_        Sustainable cultural management
_        Sustainable cultural events
_        Intercultural encounters and culture as a mediator
_        Case study:
_        Perspectives on cultural tourism
e.g. role of local cultures, indigenous knowledge creation, cultural tourism and arts festivals
_        Impacts and management of cultural tourism
e.g. commodification, social construction of otherness, staged authenticity
_        Discussion: Tourism as form of cultural diplomacy?
_        The staging and authenticity of culture
_        Legacy (cultural) events

[updated 24.09.2020]
Teaching methods/Media:
_        Seminaristic lecture course
_        Case study: Transatlantic Dialogue Luxemburg
_        Discussions with fellow students and third parties
_        Short presentations
On the basis of selected data material and case studies, students willlearn to develop concepts independently, implement and reflect on them.

[updated 24.09.2020]
Recommended or required reading:
_        Commission of the European Communities (2001). Green Paper: Promoting a European framework for Corporate Social Responsibility. Online source. Retrieved from:
_        Dreyer, A.: Kulturtourismus. 3. Auflage. Oldenbourg, München 2011.
_        Geertz, C.: Dichte Beschreibung. Frankfurt am Main: Suhrkamp, 1995, 4. Aufl.
_        Hausmann, A./Murzik, L. (Hrsg.; 2011): Neue Impulse im Kulturtourismus, Wiesbaden
_        Heinze, T.: Kultursponsoring, Museumsmarketing, Kulturtourismus - Ein Leitfaden für Kulturmanager. VS Verlag für Sozialw., 2009.
_        Hofstede, G.: Culture`s Consequences. Sage. London 2001.
_        Klein, A.: Projektmanagement für Kulturmanager. VS Verlag für Sozialw., 2004.
_        Nufer, G., Bühler, A.: Event-Marketing in Sport und Kultur: Konzepte _ Fallbeispiele _ Trends. 2015
_        Schneider, A. & Schmidpeter, R. (Hrsg.) Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis (pp. 559-570). Springer Verlag, Berlin, Heidelberg.
_        Schulze, Gerhard: Die Erlebnisgesellschaft. 2. Auflage. Campus-Verlag, Frank

[updated 24.09.2020]
[Thu Oct  6 17:08:25 CEST 2022, CKEY=knkxaeua, BKEY=kmm4, CID=MAKM-318, LANGUAGE=en, DATE=06.10.2022]