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Nonprofit Management

Module name (EN): Nonprofit Management
Degree programme: Cultural Management, Master, ASPO 01.04.2020
Module code: MAKM-110
SAP-Submodule-No.: P430-0014
Hours per semester week / Teaching method: 4VU (4 hours per week)
ECTS credits: 6
Semester: 1
Mandatory course: yes
Language of instruction:
 Written exam (90 min.)

[updated 24.09.2020]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
MAKM-110 (P430-0014) Cultural Management, Master, ASPO 01.04.2020, semester 1, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
MAKM-307 Service Learning im Nonprofit Management

[updated 26.10.2021]
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Dozenten des Studiengangs

[updated 13.12.2021]
Learning outcomes:
_        be able to assess the relevance of the NPO sector and document it using examples,
_        be able to explain, analyze and discuss questions and special features of NPO management and be able to distinguish it from managing companies,
_        be able to transfer business methods and concepts to the nonprofit sector,
_        be able to explain and discuss the tools of nonprofit management in theory and apply them to practical management issues,
_        be able to analyze, assess, develop and present NPO-specific concepts,
_        be able to critically discuss theories, theses and findings from the field of nonprofit management,
_        be able to present current research findings in nonprofit management and apply these findings to nonprofit practice.
After successfully completing this module students will have acquired the following social skills:
_        Students will be able to develop and present their own opinions and argumentation,
_        They will be able to solve theoretical and practical questions in a team, organize themselves and solve conflicts (improvement of leadership skills, e.g. initiative, ability to work in a team, integration, delegation, conflict and assertiveness, self-confidence, willingness to take responsibility and risks),
_        Students will be able to communicate more efficiently and manage interaction with third parties and groups efficiently and effectively,
_        They will be able to work with the different, modern presentation techniques,
_        Students will be able to understand complex scientific and practical texts and apply them to practical problems.
After successfully completing the module, students will be able to demonstrate the following practical professional skills:
_        Students will be able to explain and evaluate possible job profiles in the nonprofit sector and the challenges they face in everyday working life,
_        They will be able to develop, critically question and apply management concepts,
_        Students will be able to translate findings from current research into practical applications and independently develop solutions to challenges in everyday professional life.

[updated 24.09.2020]
Module content:
This module provides an introduction to the management of nonprofit organizations (NPOs). It begins with a description and analysis of the nonprofit sector, including the relevance of the sector and different fields of activity.
Then the management of NPOs in the functions non-profit governance and leadership, non-profit human resources management, non-profit marketing, fundraising management, non-profit accounting and financial management, as well as non-profit partnerships will be discussed.
Thus, the module provides a theoretical reference framework for the management of NPOs. The special features of NPOs will be compared to the management of a private commercial enterprises. The possibilities and limits of transferfing business management methods to the NPO sector will be discussed.
Current scientific findings will be used to support approaches to practical questions in non-profit management and will be discussed critically with the students. Practical questions will be presented using current examples from national and international nonprofit organizations. Case studies will allow students to apply what they have learned and gain a realistic view of current professional practice in a nonprofit organization.
In addition, scientific texts and theoretical approaches from the field of nonprofit management will be developed and discussed.

[updated 24.09.2020]
Teaching methods/Media:
_        Lecture with tutorials
_        Talks from professionals from the NPO sector
_        Case studies (where appropriate, study trip)
_        Role playing
_        Group work (concept development, as well as presentation and, if necessary, implementation)
_        Discussions with fellow students and third parties
_        Presentations and preparation of documentation/papers
On the basis of selected data material and case studies, students willlearn to develop concepts independently, implement and reflect on them.

[updated 24.09.2020]
Recommended or required reading:
Current literature lists will be made available to students at the beginning of the semester (exemplary references):
_        Andreasen, A.R./Kotler, P.: Strategic Management for Nonprofit Organizations, New Jersey, latest edition
_        Anheiner, H.K.: Nonprofit Organizations. Theory, Management, Policy, London, 2005
_        Backhaus-Maul, H./Biedermann, C./Nährlich, S./Polterauer, J. (Hrsg.): Corporate Citizenship in Deutschland. Gesellschaftliches Engagement von Unternehmen. Bilanz und Perspektiven, Wiesbaden, 2. A., 2010
_        Badelt, C./Meyer, M./Simsa, R. (Hrsg.): Handbuch der Nonprofit Organisationen. Strukturen und Management, Stuttgart, 4. A., 2007
_        Beccarelli, C.: Finanzierung von Museen: Theorie und Anwendung am Beispiel der Schweizer Museumslandschaft, Bern, 2005
_        Bruhn,        M.: Marketing für Nonprofit-Organisationen. Grundlagen_Konzepte_Instrumente, Stuttgart, 2. A., 2011
_        Bruhn, M./Michalski, S. (Hrsg.): Marketing als Managementprozess, Zürich, 3. A., 2009
_        Buber, R./Faschig, H.: Leitbilder in Nonprofit Organisationen. Entwicklung und Umsetzung, Wien, 1999
_        Burnett, K.: Relationship Fundraising _ A Donor Based Approach to the Business of Raising Money, San Francisco, 2. A., 2002
_        DiMaggio, P.J./Anheiner, H.K.: The Sociology of Nonprofit Organizations, in: Annual Review of Sociology, Vol. 16, pp. 137-159
_        Drucker, P.F.: Managing the Nonprofit Organization, London, 1990
_        Gesellschaft für Konsumforschung (GfK) (Hrsg.): GfK CharityScope. Available online.
_        Günter, B.: Kulturmarketing. In: Tscheulin, D.K./ Helmig, B. (Hrsg.: Branchenspezifisches Marketing, Wiesbaden, 2001        _
        Helmig, B./Boenigk, S.: Nonprofit Management, München, 2012
_        Helmig, B./Purtschert, R. (Hrsg.): Nonprofit-Management, Wiesbaden, 2. A., 2006
_        Klein, A.: Projektmanagement für Kulturbetriebe, Wiesbaden, 3. A., 2008
_        Kotler, P./Roberto, N./Lee, N.: Social Marketing, Thousand Oaks, 2. A., 2002
_        Langer, A./Schröer, A. (Hrsg.): Professionalisierung im Nonprofit Management, Bern, 2011
_        Meier, A.: Informationsmanagement für NPOs, NGOs, Heidelberg, 2006
_        Pfaffenzeller, H.: Die Governance von Nonprofit-Organisationen, Available online.
_        Regierungskommission Corporate Governance Kodex (Hrsg.): Deutscher Corporate Governance Kodex, lateste version, available online.
_        Salzman, J.: Making the News: A guide for Nonprofits and Activists, Boulder, 1998
_        Sargeant, A.: Marketing Management for Nonprofit Organizations, Oxford, 3. A., 2009
_        Sargeant, A.; Fundraising Management, New York, 2. A., 2010
_        Schwarz, P.: Organisation in Nonprofit Organisationen, Grundlagen, Strukturen, Bern, 2005
_        Schwarz, P.: Management-Prozesse und -Systeme in Nonprofit Organisationen, Bern, 2006
_        Siebart, P.: Corporate Governance von Nonprofit Organisationen _ Ausgewählte Aspekte der Organisation und Führung, Bern, 2006
_        Tiebel, C.: Management in Non Profit Organisationen, München, 2006
_        Zimmer, A./Priller, E.: Gemeinnützige Organisationen im gesellschaftlichen Wandel, Wiesbaden, 2. A., 2007

[updated 24.09.2020]
[Thu Oct  6 16:11:51 CEST 2022, CKEY=knmb, BKEY=kmm4, CID=MAKM-110, LANGUAGE=en, DATE=06.10.2022]