<?xml version="1.0" encoding="ISO-8859-1" standalone="yes" ?>
<document>
<title>Electronic Business</title>
<cid>PIBWI40</cid>
<bkey>pi</bkey>
<ctypes>
<hours>4</hours>
<type>V</type>
</ctypes>
<cp>4</cp>
<semester>5</semester>
<mandatory>no</mandatory>
<language>German</language>
<exam>Written examination, written assignment on a selected topic</exam>
<curriculum>
<curriculum_entry>
<cid>KI631</cid>
<branch>Computer Science and Communication Systems</branch>
<semester>5</semester>
<mandatory_tag>optional course</mandatory_tag>
</curriculum_entry>
<curriculum_entry>
<cid>PIBWI40</cid>
<branch>Applied Informatics</branch>
<semester>5</semester>
<mandatory_tag>optional course</mandatory_tag>
</curriculum_entry>
</curriculum>
<workload>
60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 120 hours (equivalent to 4 ECTS credits).There are therefore 75 hours available for class preparation and follow-up work and exam preparation.</workload>
<prerequisites>
<prerequisite>
<pfcid>PIB130</pfcid>
<pftitle>Business Economics 1</pftitle>
</prerequisite>
<prerequisite>
<pfcid>PIB230</pfcid>
<pftitle>Business Economics 2</pftitle>
</prerequisite>
<prerequisite>
<pfcid>PIB335</pfcid>
<pftitle>Business Informatics 1</pftitle>
</prerequisite>
<prerequisite>
<pfcid>PIB337</pfcid>
<pftitle>Business Informatics 2</pftitle>
</prerequisite>
<prerequisite>
<pfcid>PIB420</pfcid>
<pftitle>Computer Networks</pftitle>
</prerequisite>
</prerequisites>
<knowledge>[?]</knowledge>
<prerequisitesfor>
</prerequisitesfor>
<convenor>Prof. Dr. Klaus Huckert</convenor>
<convenor-person-key>kh</convenor-person-key>
<lecturers>
<lecturer>Prof. Dr. Klaus Huckert</lecturer>
<lecturer-person-key>kh</lecturer-person-key>
</lecturers>
<objectives>After completing this course students will:
-	understand the business and commercial relevance of the internet
-	understand web-interfacing of databases
-	be aware of new technologies (e.g. XML, linking mobile phones to the internet, pervasive computing)
-	be acquainted with modelling internet-based business processes

</objectives>
<content>1. Basic terminology
2. Internet, intranet, extranet
3. Marketing, advertising and sales promotion
4. Public relations work
5. Selling products (internet shops)
6. Web-interfacing of databases (with practical exercises)
7. Web payment systems, financial transactions
8. Customer Relationship Management / Customer services
9. Teleservices
10. Project management
11. Personnel management
12. Logistics
13. Electronic commerce and EDI/XML
14. Practical exercises on XML
15. B2B portals, e-procurement
16. E-learning
17. E-government
18. Mobile commerce
19. Management, financial planning and control of internet applications
20. Content management
21. The future of e-business
22. Pervasive computing
23. Case studies
</content>
<media>[?]</media>
<literature>To be announced at the beginning of the course.

</literature>
<offered>
</offered>
<moduldb-query>Mon Sep 14 11:05:53 CEST 2026, CKEY=ebusi, BKEY=pi, CID=[?], LANGUAGE=en, DATE=14.09.2026</moduldb-query>
</document>
