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Lean Startup

Module name (EN):
Name of module in study programme. It should be precise and clear.
Lean Startup
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Industrial Engineering, Bachelor, ASPO 01.10.2021
Module code: WIB21-WPM-I-711
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P450-0387
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
2V+1SU+1U (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 1
Mandatory course: no
Language of instruction:
German
Assessment:
Final report with presentation

[updated 08.01.2024]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

WIB21-WPM-I-711 (P450-0387) Industrial Engineering, Bachelor, ASPO 01.10.2021 , semester 1, optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Alexander Pöschl
Lecturer:
Prof. Dr. Alexander Pöschl


[updated 30.10.2024]
Learning outcomes:
After successfully completing this part of the module, students will have learned the “Lean Startup” method for validating business ideas and be able to apply it to practical problems. They will be able to evaluate innovations from a technical and entrepreneurial perspective and use suitable tools to implement and measure prototype solutions and draw conclusions for the following steps.

[updated 08.01.2024]
Module content:
1.        Theoretical phase consisting of three workshops:
Workshop 1: Generating ideas, formulating assumptions, formulating tests/experiments, building (MVP/website, loading page, interviews, surveys...)
Workshop 2: Conducting experiments (data-oriented), metrics (vanity metrics vs. actionable/acessible/auditable metrics), formulating, collecting, evaluating key figures: split tests, cohorts, funnels, customer-related, AARRR framework with key figures
Workshop 3: Pivot or persevere, optimization or change of direction, changing experiments or hypotheses, deriving actions from experiments (e.g. on product features), if hypotheses are confirmed: Direction customer creation, then company building
2.        Practical phase: Implementation of the methods and procedures learned in the theoretical phase
3.        Final event with documentation, presentation of results and derivation of next steps


[updated 08.01.2024]
Teaching methods/Media:
Lecture, group project, presentation

[updated 08.01.2024]
Recommended or required reading:
•        Ries, E. (2011). The lean startup: how today"s entrepreneurs use continuous innovation to create radically successful businesses. New York, Crown Business.
•        Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, 91(5), 63-72.
•        Freiling, J. und Harima, J. (2019). Lean Startup, in: Entrepreneurship, Jörg Freiling und Jan Harima (Hrsg.), Springer Fachmedien, Wiesbaden.

[updated 08.01.2024]
 
[Thu Nov 21 13:00:13 CET 2024, CKEY=wls, BKEY=wi3, CID=WIB21-WPM-I-711, LANGUAGE=en, DATE=21.11.2024]