WIB21-WPM-I-711 P450-0387 wi3 2 V 1 SU 1 U 5 1 no German Final report with presentation WIB21-WPM-I-711 Industrial Engineering 1 optional course 60 class hours (= 45 clock hours) over a 15-week period.The total student study time is 150 hours (equivalent to 5 ECTS credits).There are therefore 105 hours available for class preparation and follow-up work and exam preparation. Prof. Dr. Alexander Pöschl aps Prof. Dr. Alexander Pöschl aps After successfully completing this part of the module, students will have learned the “Lean Startup” method for validating business ideas and be able to apply it to practical problems. They will be able to evaluate innovations from a technical and entrepreneurial perspective and use suitable tools to implement and measure prototype solutions and draw conclusions for the following steps. 1. Theoretical phase consisting of three workshops: Workshop 1: Generating ideas, formulating assumptions, formulating tests/experiments, building (MVP/website, loading page, interviews, surveys...) Workshop 2: Conducting experiments (data-oriented), metrics (vanity metrics vs. actionable/acessible/auditable metrics), formulating, collecting, evaluating key figures: split tests, cohorts, funnels, customer-related, AARRR framework with key figures Workshop 3: Pivot or persevere, optimization or change of direction, changing experiments or hypotheses, deriving actions from experiments (e.g. on product features), if hypotheses are confirmed: Direction customer creation, then company building 2. Practical phase: Implementation of the methods and procedures learned in the theoretical phase 3. Final event with documentation, presentation of results and derivation of next steps Lecture, group project, presentation • Ries, E. (2011). The lean startup: how today"s entrepreneurs use continuous innovation to create radically successful businesses. New York, Crown Business. • Blank, S. (2013). Why the lean start-up changes everything. Harvard Business Review, 91(5), 63-72. • Freiling, J. und Harima, J. (2019). Lean Startup, in: Entrepreneurship, Jörg Freiling und Jan Harima (Hrsg.), Springer Fachmedien, Wiesbaden. Mon Sep 14 11:15:39 CEST 2026, CKEY=wls, BKEY=wi3, CID=[?], LANGUAGE=en, DATE=14.09.2026