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Strategic Management

Module name (EN): Strategic Management
Degree programme: Industrial Engineering, Master, ASPO 01.10.2014
Module code: WIMAScWPF-W4
Hours per semester week / Teaching method: 1V+1PA (2 hours per week)
ECTS credits: 3
Semester: 1
Mandatory course: no
Language of instruction:
German
Assessment:
Written exam or project work

[updated 18.12.2018]
Applicability / Curricular relevance:
WIMAScWPF-W4 Industrial Engineering, Master, ASPO 01.10.2014, semester 1, optional course
Workload:
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 67.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Malte Beinhauer
Lecturer:
Prof. Dr. Malte Beinhauer


[updated 11.02.2020]
Learning outcomes:
After successfully completing this course, students will recognize the increasing importance of strategic decisions in increasingly global markets. In addition, they will have an overview of the concepts of strategic management. Students will be proficient in using the instruments for carrying out a strategic analysis (strategy and target formulation, environment analysis, competitive analysis, determination of core competencies...). They will be able to formulate strategic alternatives and systematically select the appropriate one for their situation. Students will be familiar with implementation methods and can implement them according to the business area and company level.

[updated 18.12.2018]
Module content:
1.        - Terms and concepts in strategic management
2.        - Business environment analysis
3.        - Corporate analysis
4.        - Formulating a strategy
5.        - Implementing a strategy
6.        - Strategic challenges of multinational companies
 


[updated 18.12.2018]
Teaching methods/Media:
Projector-presentation, transparencies, lecture notes

[updated 18.12.2018]
Recommended or required reading:
Harrison/Joffrey: Strategic Management; Wiley 2007
Hitt/Ireland/Hoskisson: Strategic Management; 7. Ed.; South Western College Pub. 2006
Müller-Stewens: Strategisches Management, Schäffer-Poeschel 2005
Porter M.E.: Wettbewerbsvorteile, Spitzenleistungen erreichen und behaupten, Campus 2000
Saloner/Shepard/Podolny: Strategic Management; Rev. Ed. Wilney 2005
Steinmann/Schteyögg: Management, 5. Auflage, Gabler 2005
Wheelen/Hunger: Strategic Management and Business Policy; 10 Ed.; Prentice Hall; 2005

[updated 18.12.2018]
[Sat Jan 22 13:35:55 CET 2022, CKEY=wwxsm, BKEY=wim2, CID=WIMAScWPF-W4, LANGUAGE=en, DATE=22.01.2022]