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Digital Platforms and E-Business

Module name (EN):
Name of module in study programme. It should be precise and clear.
Digital Platforms and E-Business
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Digital Business and IT, Bachelor, regulation 01.10.2023
Module code: WINF-B23-520
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
2V+2U (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 5
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam

[updated 25.08.2026]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

WINF-B23-520 Digital Business and IT, Bachelor, regulation 01.10.2023 , semester 5, mandatory course
WINF-B25-510 (P460-0028) Digital Business and IT, Bachelor, regulation 01.10.2025 , semester 5, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Studienleitung
Lecturer: Studienleitung

[updated 24.07.2023]
Learning outcomes:
After successfully completing this module, students will:
be familiar with the basic terms and concepts of e-business and digital platforms.
understand the key characteristics of digital business models.
be able to describe, classify, and evaluate platform and e-business models.
be able to recognize the opportunities, risks, and potential business applications of digital platforms.

[updated 25.08.2026]
Module content:
Fundamentals of E-Business and digital platforms
Digital business models
Platform economy and network effects
E-commerce and digital marketplaces
Monetization strategies for digital offerings
Opportunities, risks and success factors of digital platforms
Case studies from business practice

[updated 25.08.2026]
Recommended or required reading:
Kollmann, T.: Digital Business. Springer Gabler, aktuelle Auflage.
Wirtz, B. W.: Digital Business. Springer Gabler, aktuelle Auflage.
Heinemann, G.: Der neue Online-Handel. Springer Gabler, aktuelle Auflage.
Clement, R. / Schreiber, D.: Internet-Ökonomie. Springer Gabler, aktuelle Auflage.
Schallmo, D. et al.: Die digitale Transformation gestalten Springer Gabler, aktuelle Auflage.


[updated 25.08.2026]
 
[Sat Sep 12 19:36:19 CEST 2026, CKEY=wdpue, BKEY=winf, CID=WINF-B23-520, LANGUAGE=en, DATE=12.09.2026]