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study programme degree semester ASPO faculty institutes abbreviation abbreviation (SAP)
Marketing Science M.Sc.3 or 42026 WiWi-logo   BMS MA_MAS
prog acc system acc acc cluster
25.11.2016-31.03.202331.03.2025WiWi-I
Head of StudiesProf. Dr. Tatjana König
Deputy Head of StudiesProf. Dr. Frank Hälsig
Chairman of ExaminationProf. Dr. Christian Liebig
Deputy Chairman of ExaminationProf. Dr. Dirk Hübner

Mandatory Courses

Module name (EN) Code SAP-P Semester Hours per semester week / Teaching method ECTS Module coordinator
Customer Relationship Management MAMSc-130P420-0559 1 4V 6 Prof. Dr. Frank Hälsig
Marketing/Consulting Project MAMSc-140P420-0560 1 4PA 6 Prof. Dr. Nicole Schwarz
Empirical Marketing Seminar MAMSc-240P420-0565 2 2PA+2S 6 Prof. Dr. Tatjana König
Master's Thesis MAMSc-310T420-0349 3 - 22 Prof. Dr. Tatjana König
Master's Colloquium MAMSc-320P420-0595 3 2S 2 Prof. Dr. Tatjana König

(5 modules)

Optional Courses

Module name (EN) Code SAP-P Semester Hours per semester week / Teaching method ECTS Module coordinator
Academic Communication MAMSc-510 1, 2, or 3 4V 6 Prof. Dr. Thomas Tinnefeld
Business English II MAMSc-512 1, 2, or 3 4V 6 Prof. Dr. Thomas Tinnefeld
Business French - Language and Intercultural Communication MAMSc-514 1, 2, or 3 4V 6 Prof. Dr. Thomas Tinnefeld
Web-Based Knowledge Management MAMSc-520 1, 2, or 3 1V+3P 6 Prof. Dr. Stefan Georg
Self-Management and Leadership MAMSc-530 1, 2, or 3 4V 6 Prof. Dr. Wolfgang Appel
Professional Personnel Selection and Self-Positioning for Specialists and Managers MAMSc-532 1, 2, or 3 4S 6 Prof. Dr. Markku Klingelhöfer
Applied Business Ethics MAMSc-540P420-0002 1, 2, or 3 4S 0 Prof. Dr. Christian Conrad
Managing a Company Correctly: Legal Management MAMSc-542 1, 2, or 3 4V 6 Prof. Dr. Sybille Neumann
Simulation in Production and Logistics MAMSc-550 1, 2, or 3 4V 6 Prof. Dr. Thomas Bousonville
Green Economy MAMSc-555 1, 2, or 3 4VF 6 Prof. Dr. Thomas Korne
Industry 4.0: Basics, Implementation and Project MAMSc-558 1, 2, or 3 2V+2PA 6 Prof. Dr.-Ing. Christian Köhler
Marketing Controlling MAMSc-562 1, 2, or 3 4V 6 Prof. Dr. Tatjana König
Financial Communication and Balance Sheet Analysis MAMSc-570 1, 2, or 3 4V 6 Prof. Dr. Jochen Pilhofer
Digitization in Finance and Accounting MAMSc-574 1, 2, or 3 4V 6 Prof. Dr. Christoph Freichel
Competition, Strategy & Innovation MAMSc-580 1, 2, or 3 4V 6 Prof. Dr. Markus Münter
Business Simulation Game MAMSc-582 1, 2, or 3 4S 6 Prof. Dr. Jochen Pilhofer
European Spring Academy MAMSc-584 1, 2, or 3 4SU 6 Prof. Dr. Stefanie Jensen
Fraud, Compliance & Sustainability MAMSc-592 1, 2, or 3 4VU 6 Prof. Dr. Jochen Pilhofer
Practical Phase - Internship MAMSc-Z1 1, 2, or 3 - 30 Studienleitung
Research Phase - Internship MAMSc-Z2 1, 2, or 3 - 30 Studienleitung

(20 modules)

Summary ECTS per semester (mandatory courses)

Semester ECTS
1 24.00
2 24.00
3 24.00 
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