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| Module code: DBBWL-120 |
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96CM (96 hours, accumulated) |
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8 |
| Academic Year: 1 |
| Duration: 2 trimester |
| Mandatory course: yes |
Language of instruction:
German |
Assessment:
Module exam (150 minutes; Retail Management I 75 minutes, Industrial Management I 75 minutes)
[updated 24.09.2026]
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DBBWL-120 (P710-0018) Business Administration, Bachelor, regulation 01.10.2021
, study year 1, mandatory course
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The total student study time for this course is 240 hours.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Thomas Kunz |
Lecturer:
Prof. Dr. Christof Graf
Prof. Dr. Thomas Kunz
[updated 11.05.2026]
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Learning outcomes:
Retail Management I:
After successfully completing this module, students will haved mastered the fundamentals and basic concepts of modern business administration. They will be able to understand and develop a basic framework for modern trade management. They will be familiar with the basic elements and key decisions (identifying and distinguishing between types of businesses, effectively utilizing performance factors, and applying marketing tools) in the retail sector.
To optimize decision-making in the areas of sales and logistics, students will be able to use the system of retail performance metrics as well as a basic model of the merchandise management system. In doing so, students will become familiar with all the necessary processes in order management, enabling them to organize order management and fulfillment, warehousing, and transportation in a practical manner. Knowledge of legal principles and terminology will enable students to handle sales contracts, bills of lading, and legal frameworks in both domestic and international trade.
Students will develop the ability to independently solve business economics problems in the field of modern inventory management.
Through special exercises, students will practice and reinforce the knowledge they have gained. A comprehensive set of questions, including case studies and sample calculations, will enable students to independently address practical issues encountered in retail companies. Students will be able to identify areas of application for business economics tools and present their successful use in individual case studies. They will work independently on related assignments on the Retail Management e-learning platform.
Industrial Management I:
After successfully completing this module, students will be familiar with the basic characteristics of industrial companies. They will be familiar with key concepts in industrial management, the phases of industrial development, and the importance of manufacturing in Germany. They will be familiar with the different types of industrial production systems and the objectives of industrial production management. Students will have mastered basic methods for site selection and organizational planning. They will have mastered common procedures and tools used in these two areas (e.g., utility analysis/break-even analysis, network planning, Gantt charts). You will be familiar with the key factors of production and the associated planning challenges, and you will have mastered the standard procedures and methods for planning and managing industrial personnel, equipment, and materials. In this context, students will be familiar with the determinants of labor as a factor of production, can perform a job evaluation, and can determine standard times. They will be familiar with various forms of pay, as well as their advantages and disadvantages, and will be able to calculate labor costs, such as piece-rate pay. They will be able to plan capacity as the interplay of the factors of production—labor and resources—and will be able to use essential tools, such as the various types of bills of materials. Students will be familiar with the fundamentals of production and cost theory. They will understand the functional relationships between the quantity of production factors used and the output, as well as the functional relationship between output and the costs incurred during production. They will be familiar with various revenue and cost functions and will be able to determine their optimal values. In the area of work planning, they will be familiar with the objectives, tasks, content, and underlying data of a work plan and will be able to work with them. Students will have acquired an overview of the production planning and control process in an industrial company. They will be familiar with the basic concepts of Industry 4.0/Logistics 4.0 and AI in a business setting, and will also familiar with the basic concepts of sustainable production.
[updated 24.09.2026]
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Module content:
Retail Management I: (48 lecture hours)
1 Fundamentals of retail management
1.1 History & development
1.2 Basic terms
1.3 Characterization and classification of retail companies
1.4 Role of trade
1.5 Development of a basic trade concept
2 Basic elements
2.1 Trading functions
2.2 Areas of decision-making in distribution policy
2.2.1 Sales channels in retail, wholesale, and online retail
2.2.2 Multichannel systems
2.3 Performance factors
3 Legal foundations
3.1 Commercial Code (HGB)
3.2 Sales contracts
3.3 Legal foundations
4 Basic decisions in trade management
4.1 Derivation of basic decisions
4.2 Merchandise management systems (delivery, storage, and transportation)
4.3 Key figures for retail
4.4 Defining the number of business locations
4.5 Retail location strategy
5 Foreign trade
5.1 Basics
5.2 Selecting countries and markets
5.3 Market entry strategies
6 Retail in the future
6.1 E-commerce
6.2 Development of the domestic trade structure in Germany
6.3 Trends in trade with the EU
6.4 Retail 4.0
7 Corporate culture and retail management
7.1 Study questions on future trends
7.2 Case studies
Industrial Management I: (48 lecture hours)
1. Introduction
1.1 Basic concepts and the development of the industry
1.2 The importance of manufacturing in Germany
1.3 Typologies of industrial production systems
1.4 Production management goals
2 Location
2.1 Utility analysis
2.2 Break-even-analysis
3 Production organization
3.1 Organizational structure
3.2 Process organization
3.3 Types of production organization
4 Production factors
4.1 Work
4.2 Operating Resources
4.3 Materials/products
5 Production and cost theory
5.1 Basics
5.2 The production function
5.3 The cost function
5.4 The Law of Returns as a Type A production function
5.5 Cost function based on the Law of Returns
5.6 Advanced production functions
6 Work scheduling
6.1 Information structure/basic data
6.2 Goals and tasks of work scheduling
6.3 Contents of a work plan
6.4 Procedure for creating the work plan
7 Production planning and control
7.1 Development of PPS systems
7.2 Planning areas of PPS systems
8 Fundamentals of digitalization and digital technologies in manufacturing and logistics
8.1 Types of data
8.2 Identification technologies
8.3 Localization technologies
8.4 Technologies for electronic data exchange
8.5 Tracking and tracing goods
8.6 Basic concepts of Industry 4.0 and Logistics 4.0
8.7 Stages of digital transformation
9 Fundamentals of Artificial Intelligence
9.1 Basic terms and definitions
9.2 Machine learning
9.3 Deep learning
9.4 Robotic Process Automation
9.5 AI agents
9.6 Applications of artificial intelligence in manufacturing and logistics
10 Sustainable production
10.1 Basic terms
10.2 Three Pillar Model of sustainability
10.3 Approaches to optimizing ecological sustainability performance
[updated 24.09.2026]
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Teaching methods/Media:
Lecture with integrated case studies and exercises.
[updated 24.09.2026]
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Recommended or required reading:
Recommended literature (Retail Management)
Bauer, Hans/Huber, Frank: Strategien und Trends im Handelsmanagement, München, Vahlen
Birker, Klaus/Voss, Rödiger: Handelsmarketing, Berlin, Cornelsen Girardet
Graf, Christof: Factory Outlet Management, in: Leitfaden Sponsoring & Eventmarketing, Berlin
Hofmeyr, Jan/Rice, Butch: Commitment Marketing. Markentreue aus Begeisterung, München, Verl. Moderne Industrie
Lerchenmüller, M.: Handelsbetriebslehre, Ludwigshafen (Rhein), Kiehl
Matys, Erwin: Dienstleistungsmarketing. Kunden finden, gewinnen und binden - Mit Leitfaden zum Marketingkonzept, München, Redline Wirtschaft
Mattmüller, Roland/Tunder, Ralph: Strategisches Handelsmarketing, München, Vahlen
Müller-Hagedorn, Lothar: Handelsmarketing, Stuttgart, Kohlhammer
Schröder, Hendrik: Handelsmarketing. Methoden und Instrumente im Einzelhandel, München, Redline Wirtschaft bei Verl. Moderne Industrie
Theis, Hans-Joachim: Handels-Marketing. Erfolgreiche Strategien und Instrumente im Handelsmarketing, Frankfurt/Main, Dt. Fachverl.
Literaturempfehlungen (Industriebetriebslehre)
Bauernhansl, Thomas; Vogel-Heuser, Birgit; ten Hompel, Michael (Hrsg.): Handbuch Industrie 4.0 – Band 1: Produktion, Berlin, Springer Vieweg.
Corsten, Hans/Gössinger, Ralf: Produktionswirtschaft, Einführung in das industrielle Produktionsmanagement, München, Oldenbourg.
Ebel, Bernd: Produktionswirtschaft, Ludwigshafen, Kiehl.
Günther, Hans-Otto/Tempelmeier, Horst: Produktion und Logistik, Berlin (u.a.), Springer.
Nebl, Theodor: Produktionswirtschaft, München (u.a.), Oldenbourg.
Nebl, Theodor/Schröder, Anne-Katrin: Übungsaufgaben zur Produktionswirtschaft, München, Oldenbourg.
Richter, Christian H.: Nachhaltigkeitsmanagement, Herne, kiehl.
Schulte, Christof: Logistik: Wege zur Optimierung der Supply Chain, München, Vahlen.
Wöhe, Günter/Döring, Ulrich/Brösel, Gerrit: Einführung in die Allgemeine Betriebswirtschaftslehre, München, Vahlen
Wöhe, Günter/Döring, Ulrich/Brösel, Gerrit: Übungsbuch zur Einführung in die Allgemeine Betriebswirtschaftslehre, München, Vahlen
[updated 24.09.2026]
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