|
|
Module code: BBWL-511 |
|
4V (4 hours per week) |
5 |
Semester: 5 |
Mandatory course: no |
Language of instruction:
German |
Assessment:
Written exam (90 min. / can be repeated semesterly)
[updated 02.01.2019]
|
BBWL-511 (P420-0063) Business Administration, Bachelor, ASPO 01.10.2012
, semester 5, optional course
BBWL-511 (P420-0063) Business Administration, Bachelor, ASPO 01.10.2016
, semester 5, optional course
BBWL-2020-511 (P420-0063) Business Administration, Bachelor, ASPO 01.10.2020
, semester 5, optional course
|
60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
|
Recommended prerequisites (modules):
None.
|
Recommended as prerequisite for:
|
Module coordinator:
Prof. Dr. Susan Pulham |
Lecturer: Prof. Dr. Susan Pulham
[updated 01.10.2016]
|
Learning outcomes:
After successfully completing this module, students will have an overview of the current decision models of prescriptive decision theory. They will be familiar with the most important findings of descriptive decision theory, can name and explain them and can critically compare both theories. Students will be able to analyze real decision-making situations and understand and improve their own and other people´s behavior. They will have the opportunity to make their own bad decisions in an experimental environment and will be able to explain what they did wrong.
[updated 02.01.2019]
|
Module content:
Part A: Psychology Chapter 1: The Cognitive Limitations of Man Chapter 2: The Perception of New Information Chapter 3: Access to Information Available in the Head Chapter 4: Processing the Information Chapter 5: Motivation and Emotion Chapter 6: Groups and Masses Part B: Relative Perception and Evaluation Chapter 1: On the Path to Rationality Chapter 2: Why People Evaluate Relatively and Why this is Often Unreasonable Chapter 3: Why Probabilities are also Evaluated Relatively Chapter 4: It is Possible Without an Irrational Relative Evaluation Part C: Decision Analysis Chapter 1: Simple Decision Support without Modeling Preferences Chapter 2: Setting up a Preference Model Chapter 3: Probabilities Chapter 4: Expected Utility Theory Chapter 5: Solving Problems with Incomplete Information Chapter 6: Multi-Level Decision Problems
[updated 02.01.2019]
|
Teaching methods/Media:
Lecture Exercises Experiments
[updated 02.01.2019]
|
Recommended or required reading:
-Eisenführ, F./ Weber, M./ Langer, T.: Rationales Entscheiden (2010) - Kahneman, D./ Slovic, P./ Tversky, A.: Judgment under Uncertainty: Heuristics and Biases (1982) - Kahneman, D./ Tversky, A.: Choices, Values and Frames (2000) - Von Nitzsch, R./ Goldberg, J.: Behavioral Finance 4. Aufl. (2004) - Von Nitzsch, R.: Entscheidungslehre - Wie Menschen entscheiden und wie sie entscheiden sollten 5. Aufl. (2008) - Von Nitzsch, R.: Entscheidungslehre: Der Weg zur besseren Entscheidung 3. Aufl. (2011) - Zimmermann, H.-J.: Operations Research, 2. Aufl. (2007)
[updated 02.01.2019]
|