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Operative marketing

Module name (EN):
Name of module in study programme. It should be precise and clear.
Operative marketing
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Business Administration, Bachelor, ASPO 01.10.2013
Module code: DFBBW-314
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P620-0033
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
1V+1U (2 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
2
Semester: 3
Mandatory course: yes
Language of instruction:
German
Assessment:


[still undocumented]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFBBW-314 (P620-0033) Business Administration, Bachelor, ASPO 01.10.2013 , semester 3, mandatory course
DFBBW-314 (P620-0033) German-French and International Management, Bachelor, ASPO 01.10.2018 , semester 3, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 60 hours (equivalent to 2 ECTS credits).
There are therefore 37.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
DFBBW-232 Introduction to logistics


[updated 16.02.2016]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Günter Pochmann
Lecturer:
Dr. Natascha Ferring-Sepeur


[updated 16.02.2016]
Learning outcomes:


[still undocumented]
Module content:


[still undocumented]
Recommended or required reading:


[still undocumented]
 
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