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Module code: DFMM-MFSTM-120 |
4V (4 hours per week) |
6 |
Semester: 1 |
Mandatory course: no |
Language of instruction:
German |
Assessment:
Written exam (90 min. / Can be repeated semesterly)
[updated 20.01.2020]
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DFMM-MFSTM-120 Management Sciences, Master, ASPO 01.10.2018
, semester 1, optional course
MFSTM-120 (P440-0001, P620-0124) Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017
, semester 1, mandatory course
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits). There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Achim Schröder |
Lecturer: Prof. Dr. Achim Schröder
[updated 17.08.2020]
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Learning outcomes:
After successfully completing this module, students will be able to: _ explain the economic importance of the leisure, sports and tourism industries at home and abroad, _ identify key players in the leisure, sports and tourism industry, as well as their offers and concepts, _ identify the connections between the current market situation of the leisure, sports and tourism industry and its essential framework conditions, _ describe current developments and predict future developments, as well as derive their significance for the leisure, sports and tourism industries, _ work in a team or alone to prepare a well-founded market analysis for individual segments of the leisure, sports and tourism industry and document the key results of the study, as well as communicate them to the group in a presentation.
[updated 20.01.2020]
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Module content:
_ Influencing factors and framework conditions in the leisure, sports and tourism industries _ Current market situation and trends among players in the leisure, sports and tourism industries - Hotels and restaurants - Travel agencies and tour operators - Means of transport and infrastructure providers - Museums (open-air and local history museums, art and technology museums) - Castles, palaces, antiquities - Botanical and zoological gardens - Concert halls and theaters - Event organizers - Sports arenas and halls, sports infrastructure providers (mountain railways and marinas), - Theme and amusement parks - Theme worlds and brand lands, factory outlets and shopping malls, urban entertainment centers - Wellness, medical wellness and swimming pools - Holiday and camping parks - Cinema and audio-visual organizers (e.g. multiplex cinemas) - Amusement companies _ Future perspectives
[updated 20.01.2020]
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Teaching methods/Media:
_ Seminaristic lecture course _ Case studies (where appropriate, study trips) _ Group work (concept development and presentation) _ Discussions with fellow students and third parties _ Presentations and preparation of documentation/papers On the basis of selected data material and case studies, students will learn to develop concepts independently, implement and reflect on them.
[updated 20.01.2020]
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Recommended or required reading:
_ Becker, Chr.; Hopfinger, H.; Steinecke, A. (Hrsg.): Geographie der Freizeit und des Tourismus. Bilanz und Ausblick, 3. Auflage, Oldenbourg, München, Wien, latest edition _ Breidenbach, R., Freizeitwirtschaft und Tourismus, latest edition _ Dettmer, H. (Hrsg.), Tourismus-Marketing-Management, Oldenbourg, München, 1999 _ Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, latest edition _ Opaschowski, H.W., Freizeitwirtschaft - Die Leitökonomie der Zukunft. Zukunft. Bildung. Lebensqualität, 2007 _ Page, J.P.; Connell, J.: Tourism. A Modern Synthesis, latest edition _ Schulz, A., Berg, W., Gardini, M. A., Kirstges, T., Eisenstein, B., Grundlagen des Tourismus. Lehrbuch in 5 Modulen, Oldenbourg, München, latest edition _ Siller, L.: Strategisches Management alpiner Destinationen: Kultur als Wettbewerbsvorteil für nachhaltigen Erfolg. (Schriften zu Tourismus und Freizeit;10) Berlin, 2010 _ Steinecke, A.: Tourismus. (Das Geographische Seminar) Braunschweig, latest edition
[updated 20.01.2020]
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