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| Module code: DFMM-MFSTM-W-31 |
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4V (4 hours per week) |
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6 |
| Semester: 1 |
| Mandatory course: yes |
Language of instruction:
German |
Assessment:
Project work (Can be repeated annually)
[updated 20.01.2020]
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DFMM-MFSTM-W-31 Management Sciences, Master, ASPO 01.10.2018
, semester 1, mandatory course, general subject
MFSTM-W-31 (P440-0005) Leisure, Sports, Tourism Management, Master, ASPO 01.04.2017
, semester 2, optional course, general subject
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60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Ralf Rockenbauch |
Lecturer: Prof. Dr. Ralf Rockenbauch
[updated 17.08.2020]
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Learning outcomes:
Learning outcomes/skills:
After successfully completing this module, students will be able to:
work independently or in groups on a complex topic from the field of recreation and adventure management using scientific methods,
independently gather, evaluate and use information in a targeted manner,
scientifically substantiate and formulate their research findings in writing and document key results using modern presentation techniques, as well as present them to the group (and third parties, if necessary),
be able to develop concepts in the field of recreation and adventure management individually or in a group (as well as with third parties, if necessary) and implement them,
document the key results of their project and communicate them in a presentation to the group (as well as to third parties, if necessary).
Students will be able to follow current discussions on leisure, sports and tourism science in the field of recreation and adventure management and be able to critically reflect on publications from relevant scientific sub-disciplines, as well as use them for their studies.
They will be able to plan, conduct and implement recreation and tourism-related programs (motor and methodological-didactic skills).
Students will be able to assess abilities and skills, performance and development, learning and training successes and changes in behavior using appropriate diagnostic procedures (diagnostic skills).
They will have mastered conversation and coaching techniques, as well as conflict and stress management techniques (communication skills).
Students will develop, expand and deepen their basic knowledge about:
the economic dimensions in the leisure, sports and tourism sector, especially with regard to the developments and perspectives in this sector.
modern consumption theory approaches in the leisure, sports and tourism sector in regions (local recreation).
the special aspects of marketing adventure and experiential educational offers.
the strategic marketing of leisure, sports, tourism businesses and adventure agencies.
marketing mix instruments (product, price, communication and distribution policy) in a regional, national and international context
the special aspects of the leisure, sports and tourism sector in the field of experience marketing.
market structures, market participants in the leisure, sports and tourism sector (suppliers, customers, organizations).
After successfully completing this module, students will:
have deepened their insights into the recreation and adventure management of tourism organizations and will be able to analyze and present procedural and structural organizational issues from organizations in the recreation industry (organizational change; special aspects of international tourism organizations)
With this background, they will be able to further develop and establish the structures of corresponding organizations.
International and intercultural relevance:
Working with (inter-) national recreation companies and adventure agencies
Examples from international organizations and companies in the recreation and adventure segment
Practical relevance:
Management and policy concepts in the recreation industry
Business and economic methods in the recreation industry
Social competence
Projects, events, guest lectures, excursions (together with students from different semesters and study programs)
In particular, adventure and experiential education management concepts and methods with high relevance for the sustainable recreation industry
Students will expand and deepen their ability to use modern presentation techniques, their project and team work skills, as well as their scientific working skills.
After successfully completing this module, students will:
be able to understand and analyze service-oriented questions and special aspects of the recreation industry and then map them in planning models.
be able to apply in-depth knowledge about planning and control methods in recreation and adventure management (planning marketing instruments strategically, as well as operational implementation)
[updated 23.02.2024]
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Module content:
Module content:
This course deals with topics and projects from the field of recreation and adventure management, with the following areas in particular:
Developments and perspectives of the recreation industry
Event marketing
Approaches of modern consumption theory in recreation and adventure management in regions (local recreation)
Advanced scientific and methodological knowledge in recreation and adventure management
Strategic marketing of recreation business and adventure agencies
Marketing mix instruments (product, price, communication and distribution policy) in a regional, national and international context
Differentiation of recreational offers
Adventure-oriented offers and projects in leisure, sports and tourism
The module covers the practical development and implementation of projects in adventure and event management:
Processes and their management within the framework of adventure and experience-oriented offers: subjective experience, emotions, social dynamics, problem solving, reflection and transfer potential between work, leisure, sports and tourism.
(Framework) conditions and forms of pedagogical practice (nature sports activities, play and adventure pedagogy in urban areas, pedagogical events in museums, designing fields of experience for the senses, adventure and adventure sports and tourism).
Integration of experience-oriented approaches in various areas in leisure, sports, tourism
Creating spaces for making experiences
- Students will be able to analyze, design and evaluate experience spaces - together with other disciplines (architecture, design, media design, engineering, medicine, sports science, geography, economics, etc.).
The module discusses the increasing importance of staged worlds of experience and offers in adventure sports / tourism - in particular:
- Staging incentives and events
- Staging events in leisure, sports, tourism, transport
- Cross-disciplinary staging techniques
- Creating staging concepts in cooperation with other associated trades
- As part of the examination, students will be expected to develop their own concept for an offer in the recreation and adventure sports/tourism field, present it in a presentation using suitable media and, if necessary, implement it.
Students have in-depth knowledge about recreation and adventure sports/tourism, including:
- Intra- and extrasportive perspectives of meaning, methodological decisions,
- Analysis of team building models and models for the (re-)integration of individuals (with regard to the feasibility of the models),
The module structure helps students develop key competencies such as presentation skills, delegation and teamwork skills, conceptual interdisciplinary and creative thinking, and the ability to implement concepts operationally.
Students will work on subtasks individually and/or in groups.
[updated 23.02.2024]
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Teaching methods/Media:
Seminaristic lecture
SOL - Self-organized learning
SRL - Self-regulated learning
Case studies (where appropriate, study trips)
Role playing
Group work (independent concept development and presentation, as well as in certain cases, realization)
Discussions with fellow students and third parties
Presentations and preparation of documentation/papers
On the basis of selected data material and case studies, students will learn to develop concepts independently, analyze and implement them and reflect on them.
[updated 23.02.2024]
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Recommended or required reading:
Depends on the respective topic
Information on introductory literature can be found in the respective module description under Recommended prerequisites
Current literature lists will be made available to students at the beginning of the semester (exemplary references):
- Bischof, R., Event-Marketing Emotionale Erlebniswelten schaffen, Zielgruppen nachhaltig binden, Berlin, aktuellste Auflage
- Csikszentmihalyi, M./Jackson, S.A.: Flow im Sport. München 2000
- Csikszentmihalyi, M.: Das Flow-Erlebnis. Stuttgart 1993
- FdSnow, Fachzeitschrift für den Skisport, Freunde des Skisports im Deutschen Skiverband
- Finger, Claus, Gayler, Brigitte, Animation im Urlaub: Handbuch für Planer und Praktiker, Oldenbourg Verlag, 2003
- Forsberg, K. et all, (2000), Visualizing Project Management, A model for business and technical success, Second Edition, John Wiley and Sons Inc.
- Freyer, W., Sport-Marketing: Modernes Marketing-Management für die Sportwirtschaft, Berlin, aktuellste Auflage
- Freyer, W., Tourismus-Marketing, Oldenbourg, München, aktuellste Auflage
- Grauvogel, Birgit, Tourismuspädagogik, Geograph. Ges. Trier in Zus.arbeit mit der Fachgruppe Geographie der Univ. Trier, 1994
- Hayes, N., Saving Sailing, Crickhollow, Milwaukee, 2009, How
and more importantly
why? A provocative argument and action plan sure to appeal to sailors everywhere for the revival of family sailing . . . and quality uses of free time for rewarding intergenerational pastimes, lifelong hobbies, and free-time pursuits.
- Hoye, R., Sport management: principles and applications, 2. Auflage, Elsevier, Amsterdam u. a., 2009
- Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004
- John Dattilo, Leisure education program planning: a systematic approach, Venture Publishing, 2008
- Letzner, V., Tourismusökonomie Volkswirtschaftliche Aspekte rund ums Reisen, Oldenbourg, München, 2010
- Managing Change in Tourism: Creating Opportunities - Overcoming Obstacles, Thomas Bieger, Peter Keller (Herausgeber), Berlin, aktuellste Auflage (weitere siehe: http://www.alexandria.unisg.ch/Publikationen/Zitation/Thomas_Bieger)
- Neumann, P.: Das Wagnis im Sport. Schorndorf 1999
- Nufer, G., Bühler, A., (Hrsg.), Management und Marketing im Sport Berlin, aktuellste Auflage (weitere siehe: http://homepages.uni-tuebingen.de/gerd.nufer/index.html)
- Opaschowski, H., Das gekaufte Paradies, Germa Press, Hamburg, latest edition
- Opaschowski, H., Tourismus, Leske und Budrich, Opladen, latest edition
- Opaschowski, H.W.: Deutschland 2020. Wie wir morgen leben Prognosen der Wissenschaft. Wiesbaden 2006
- Opaschowski, H.W.: Freizeitökonomie Marketing von Erlebniswelten. Opladen 1995
- Opaschowski, H.W.: Xtrem Der kalkulierte Wahnsinn. Hamburg 2000
- Reinhold Popp, Marianne Schwab, Pädagogik der Freizeit, Hohengehren, 2003
- Schilling, J., Planung von Ferienlagern und Freizeiten, München, 1981
- Schulze, G.: Die Erlebnisgesellschaft, Kultursoziologie der Gegenwart Frankfurt 1995
- Steinecke, A. (Hrsg.), Erlebnis- und Konsumwelten, Oldenbourg, München, 2000
- Wopp, Ch.: Entwicklungen und Perspektiven des Freizeitsports. Meyer & Meyer, Aachen 1995
- Green Champions in Sport and Environment, Guide to environmentally-sound large sporting events, German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, German Olympic Sports Confederation, Berlin, 2007
- Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, 3. Auflage, de Gruyter, Berlin u. a., 1998
- Hobel, B. and Schütte, S. (2006), Projektmanagement, Wiesbaden, Betriebswirtschaftlicher Verlag Gabler
- Holloway, C., The business of tourism, 7. Auflage, Pearson Education, London, 2006
- Hoyle, L., Event marketing how to successfully promote events, festivals, conventions and expositions, Wiley, New York, aktuellste Auflage
- Hungenberg, H., Problemlösung und Kommunikation, München, aktuellste Auflage
- Drina Kunkel, Als Animateur ins Ausland: Gästebetreuung zwischen Traum und Wirklichkeit ; Jobs, Bewerbung, Tipps und Adressen, Ausbildung in Tourismus & Freizeit ; [Hotels, Campingplätze, Clubanlagen, Kreuzfahrtschiffe ; Bewerbung
[updated 23.02.2024]
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