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Entrepreneurship in Engineering

Module name (EN):
Name of module in study programme. It should be precise and clear.
Entrepreneurship in Engineering
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Automotive Engineering, Master, ASPO 01.04.2021
Module code: FTM-ENT
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P242-0102
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
3V (3 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
3
Semester: 1
Mandatory course: no
Language of instruction:
German
Assessment:
Project with final presentation

[updated 25.05.2021]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

FTM-ENT (P242-0102) Automotive Engineering, Master, ASPO 01.04.2021 , semester 1, optional course
FTM-ENT (P242-0102) Automotive Engineering, Master, ASPO 01.04.2023 , semester 1, optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
45 class hours (= 33.75 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 56.25 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Jörg Hoffmann
Lecturer: Prof. Dr. Jörg Hoffmann

[updated 16.04.2021]
Learning outcomes:
After successfully completing this module, students will be familiar with the challenges connected to a problem-oriented development approach and will be able to analyze and evaluate them.
They will be able to evaluate and derive an economic enterprise from this approach.
In addition, they will be familiar with modern alternative development approaches, such as the Design Thinking Process or the Blue Ocean Strategy, and will be able to merge these with the problem-oriented development approach.
They will be able to create practice-oriented pitch decks and business plans.
 
Students will have a general overview of the basics of business administration and project management, as well as various tools for entrepreneurship in engineering, and will be able to assess and apply their areas of application and potential.


[updated 25.05.2021]
Module content:
•        Innovation management (Innovation strategies, impulses for innovations, innovation processes)
•        Generating ideas/concepts according to the principle of Design Thinking/ Design Sprint process, basics of Systematic Incentive Thinking (SIT) and the Ikigai concept, insight into the problem-oriented development approach in engineering.
•        Market and competitor analysis
•        Developing a cost model (design to cost)
•        Developing a business model
•        Principles of the institutional role model (economic and technical roles)
•        Corporate financing
•        Types of and the significance of entrepreneurship
•        Principles of starting a business
•        Establishing and expanding a company
•        Basics of personnel management and leadership
•        Basics for the development of marketing and sales strategies
•        Market entry, marketing and positioning
•        Company exit
•        Conducting lessons learned sessions


[updated 25.05.2021]
Teaching methods/Media:
Lecture with labs and workshops

[updated 25.05.2021]
Recommended or required reading:
•        Alexander Osterwalder, Yves Pigneur et al.: Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer
•        Vanja, S. (2019), CAx für Ingenieure: Eine praxisbezogene Einführung
•        Michael Lewrick, Patrick Link, Larry Leifer et al.: Das Design Thinking Playbook: Mit traditionellen, aktuellen und zukünftigen Erfolgsfaktoren
•        Hauschildt, J., Salomo, S., Schultz, C., & Kock, A. (2016). Innovationsmanagement. Vahlen.
•        Vahs, D., & Brem, A. (2013). Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung (4. Ausg.). Stuttgart: Schäffer-Poeschel Verlag.
•        Eversheim, W., Schuh, G., Integrierte Produkt- und Prozessgestaltung


[updated 25.05.2021]
 
[Sat Apr 27 04:20:28 CEST 2024, CKEY=feii, BKEY=ftm, CID=FTM-ENT, LANGUAGE=en, DATE=27.04.2024]