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Module code: BAIBA-320 |
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8V (8 hours per week) |
8 |
Semester: 3 |
Mandatory course: yes |
Language of instruction:
English |
Assessment:
Written exam
[updated 10.12.2020]
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BAIBA-320 (P420-0508) International Business, Bachelor, ASPO 01.10.2008
, semester 3, mandatory course
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120 class hours (= 90 clock hours) over a 15-week period. The total student study time is 240 hours (equivalent to 8 ECTS credits). There are therefore 150 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BAIBA-110 Fundamentals of Business Administration
[updated 31.03.2011]
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Recommended as prerequisite for:
BAIBA-520 International Marketing BAIBA-521
[updated 14.02.2011]
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Module coordinator:
Prof. Dr. Tatjana König |
Lecturer: Dr. Rüdiger Mehlem Prof. Dr. Nicole Schwarz
[updated 31.03.2011]
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Learning outcomes:
After successfully completing this course, students will be able to understand production management issues and their representation in planning models. - They will be familiar with basic planning and control methods in production. - They will be able to describe basic logistics processes and the design of logistics concepts based on these. - Students will be familiar with the basics of intercultural marketing, different cultural dimensions and their impact on (consumer or market) behavior. - They will have a basic understanding of the philosophy and function of marketing, as well as the marketing interfaces in national and international corporate environments. - They will be familiar with basic market-oriented strategies, concepts and instruments as well as their design options at a national, European and global level.
[updated 10.12.2020]
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Module content:
Production and Logistics: - Basic concepts of the production economy - Introduction to production theory - Principles of production management - Principles of logistics management - Principles of procurement management Marketing: - Basic terms from the fields of marketing and market-oriented corporate management - The concept of culture, cultural dimensions and cultural distance - Principles of consumer behavior and international differences - Basic marketing strategies and instruments and their coordination in the context of international market development
[updated 10.12.2020]
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Teaching methods/Media:
Lecture, group work and case studies
[updated 10.12.2020]
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Recommended or required reading:
Christopher, M.: Logistics and Supply Chain Management (engl.), Auflage 2010. Gudehus, T.: Logistik 1: Grundlagen, Verfahren und Strategien, Berlin, latest edition. Kiener, S., Maier-Scheubeck, N., Obermaier, R., Weiß, M.: Produktions-Management, München, latest edition. Large, Rudolf: Strategisches Beschaffungsmanagement. Eine praxisorientierte Einführung mit Fallstudien. 3., überarb. u. erw. Aufl. Wiesbaden: Gabler 2006. Vahrenkamp, Richard: Logistik – Management und Strategien, Oldenbourg, 6. Aufl., München, 2007. Homburg, Ch., Krohmer, H. (aktuelleste Auflage): Grundlagen des Marketingmanagements - Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung, Wiesbaden Kotler, P. (latest edition), Marketing-Management (International Edition) Müller, S., Gelbrich, K. (2004): Interkulturelles Marketing, München Zentes, J., Swoboda, B., Schramm-Klein, H. (2006), Internationales Marketing, München
[updated 10.12.2020]
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