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Business Processes in Business Administration

Module name (EN): Business Processes in Business Administration
Degree programme: International Business, Bachelor, ASPO 01.10.2008
Module code: BAIBA-320
Hours per semester week / Teaching method: 8V (8 hours per week)
ECTS credits: 8
Semester: 3
Mandatory course: yes
Language of instruction:
English
Assessment:
Written exam

[updated 10.12.2020]
Applicability / Curricular relevance:
BAIBA-320 International Business, Bachelor, ASPO 01.10.2008, semester 3, mandatory course
Workload:
120 class hours (= 90 clock hours) over a 15-week period.
The total student study time is 240 hours (equivalent to 8 ECTS credits).
There are therefore 150 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAIBA-110 Fundamentals of Business Administration


[updated 31.03.2011]
Recommended as prerequisite for:
BAIBA-520 International Marketing
BAIBA-521


[updated 14.02.2011]
Module coordinator:
Prof. Dr. Tatjana König
Lecturer:
Dr. Rüdiger Mehlem
Prof. Dr. Nicole Schwarz


[updated 31.03.2011]
Learning outcomes:
After successfully completing this course, students will be able to understand production management issues and their representation in planning models.
- They will be familiar with basic planning and control methods in production.
- They will be able to describe basic logistics processes and the design of logistics concepts based on these.
 
- Students will be familiar with the basics of intercultural marketing, different cultural dimensions and their impact on (consumer or market) behavior.
- They will have a basic understanding of the philosophy and function of marketing, as well as the marketing interfaces in national and international corporate environments.
- They will be familiar with basic market-oriented strategies, concepts and instruments as well as their design options at a national, European and global level.
 


[updated 10.12.2020]
Module content:
Production and Logistics:
- Basic concepts of the production economy
- Introduction to production theory
- Principles of production management
- Principles of logistics management
- Principles of procurement management
 
Marketing:
- Basic terms from the fields of marketing and market-oriented corporate management
- The concept of culture, cultural dimensions and cultural distance
- Principles of consumer behavior and international differences
- Basic marketing strategies and instruments and their coordination in the context of international market development


[updated 10.12.2020]
Teaching methods/Media:
Lecture, group work and case studies


[updated 10.12.2020]
Recommended or required reading:
Christopher, M.: Logistics and Supply Chain Management (engl.), Auflage 2010.
Gudehus, T.: Logistik 1: Grundlagen, Verfahren und Strategien, Berlin, latest edition.
Kiener, S., Maier-Scheubeck, N.,  Obermaier, R., Weiß, M.: Produktions-Management, München, latest edition.
Large, Rudolf: Strategisches Beschaffungsmanagement. Eine praxisorientierte Einführung mit Fallstudien. 3., überarb. u. erw. Aufl. Wiesbaden: Gabler 2006.
Vahrenkamp, Richard: Logistik Management und Strategien, Oldenbourg, 6. Aufl., München, 2007.
 
Homburg, Ch., Krohmer, H. (aktuelleste Auflage): Grundlagen des Marketingmanagements - Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung, Wiesbaden
Kotler, P. (latest edition), Marketing-Management (International Edition)
Müller, S., Gelbrich, K. (2004): Interkulturelles Marketing, München
Zentes, J., Swoboda, B., Schramm-Klein, H. (2006), Internationales Marketing, München


[updated 10.12.2020]
[Sun Dec  5 19:09:21 CET 2021, CKEY=ib, BKEY=ibw, CID=BAIBA-320, LANGUAGE=en, DATE=05.12.2021]