|Module name (EN): International Marketing Seminar|
|Degree programme: International Business, Bachelor, ASPO 01.10.2020|
|Module code: IBB-443|
|Hours per semester week / Teaching method: 4S (4 hours per week)|
|ECTS credits: 5|
|Mandatory course: no|
|Language of instruction:
Term paper with presentation (can be repeated annually)
|Applicability / Curricular relevance:
IBB-443 International Business, Bachelor, ASPO 01.10.2020, semester 4, optional course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
|Recommended prerequisites (modules):
IBB-240 Marketing and Market Research
|Recommended as prerequisite for:
Prof. Dr. Tatjana König
Prof. Dr. Hellen Gross
Prof. Dr. Tatjana König
After successfully completing this module, students will be able to:
- formulate a research problem or question
- independently research various academic sources (library, Internet, databases)
- evaluate information sources in terms of content, quality, and contribution to the topic, etc.
- make a contribution by composing a well-structured academic term paper that discusses the problem in-depth and
offers new insights (new perspectives, solutions, explanations, etc.)
- demonstrate their results in the form of a presentation in English that inspires their fellow students to learn more about the topic
- be able to deal constructively with critical comments and suggestions for improvement
- be able to realistically estimate the time required for literature search and analysis, for composing a text,
as well as for revisions and be able to attribute time slots accordingly (self-management)
- be able to further develop self-reflection and self-discipline.
- Academic writing and literature search in the field of marketing
- Autonomous elaboration and presentation of a selected topic within the broader scope of international marketing
- Application of scientific research techniques
- Formal requirements for creating and giving a presentation
- Scientific principles
(literary/intellectual property, correct citations, requirements, style, structure, and layout of academic papers)
- Professional and systematic advice on preparing a term paper
(structure, story line, additional literature resp. practical examples, discussion of drafts)
- Presentation of the resp. topic followed by group discussion
|Recommended or required reading:
Depends on the topic.
Literature on scientific work
- Bryman, A./Bell, E.: Business Research Methods, Oxford, Capter 1, latest edition.
- Ebster, C./Stalzer, L.: Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissen-schaftler. Wien, latest edition.
- Hunt, S. (2005): For Truth and Realism in Management Research, Journal of Management Inquiry, 14(2), 127–138.
- Theisen, Manuel R.: Wissenschaftliches Arbeiten. Technik, Methodik, Form. München, latest edition.
[Thu Dec 9 07:23:59 CET 2021, CKEY=isimb, BKEY=ibw4, CID=IBB-443, LANGUAGE=en, DATE=09.12.2021]