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Cultural Studies Project

Module name (EN): Cultural Studies Project
Degree programme: Cultural Management, Master, ASPO 01.04.2020
Module code: MAKM-150
SAP-Submodule-No.: P430-0015
Hours per semester week / Teaching method: 4PA (4 hours per week)
ECTS credits: 6
Semester: 1
Mandatory course: yes
Language of instruction:
Project with presentation(s)

[updated 24.09.2020]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
MAKM-150 (P430-0015) Cultural Management, Master, ASPO 01.04.2020, semester 1, mandatory course
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Nicole Schwarz
Prof. Dr. Nicole Schwarz

[updated 22.10.2018]
Learning outcomes:
After successfully completing this module, students will:
_        be able to identify and analyze, critically assess and document the technical requirements of the topic in question,
_        be able to apply current scientific-theoretical findings to practical questions from the resp. discipline and combine them effectively,
_        be able to independently select facts to be scientifically tested and develop them for their research,
_        be able to select and apply appropriate empirical methods and analytical procedures for their questions,
_        be able to develop solutions independently and in a target-oriented manner in teams and intensify their professional competence,
_        be able to organize the division of work and coordinate the team, as well as organize project sub-groups independently,
_        be able to adhere to deadlines,
_        be able to scientifically document the results obtained,
_        be able to present their project results in a target-group oriented manner and argue objectively in the defence of their results within the framework of a group discussion.

[updated 24.09.2020]
Module content:
Current topics from the cultural sector with emphasis on aspects of cultural management and concrete studies on success factors in cooperation with cultural institutions or organizations including current cultural management literature.

[updated 24.09.2020]
Teaching methods/Media:
Project work in groups.

[updated 24.09.2020]
Recommended or required reading:
Literature will be compiled according to the respective topic. In-depth literature research is required and is an integral part of the course.
Literature examples:
_        Bruhn, M. Marketing für Nonprofit-Organisationen, Stuttgart: Kohlhammer, latest edition.
_        Fischer, W. B.: Kommunikation und Marketing für Kulturprojekte, Bern: Haupt, latest edition.
_        Gottschlak, I.: Kulturökonomik, Wiesbaden: Springer VS, latest edition.
_        Günter, B., Hausmann, A.: Kulturmarketing, Wiesbaden: Springer Fachmedien, latest edition.
_        Hausmann, A.: Kunst- und Kulturmanagement, Wiesbaden: Springer Fachmedien, latest edition.
_        Henze, R.: Kultur und Management, Wiesbaden: Springer VS, latest edition.
_        Klein, A.: Der excellente Kulturbetrieb, Wiesbaden: Springer VS, latest edition.
_        Klein, A.: Kompendium Kulturmanagement, München: Vahlen, latest edition.

[updated 24.09.2020]
[Thu Oct  6 16:55:05 CEST 2022, CKEY=kpadka, BKEY=kmm4, CID=MAKM-150, LANGUAGE=en, DATE=06.10.2022]