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Module code: PIB230 |
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4V (4 hours per week) |
5 |
Semester: 2 |
Mandatory course: yes |
Language of instruction:
German |
Assessment:
[updated 08.05.2008]
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PIB230 (P221-0016) Applied Informatics, Bachelor, ASPO 01.10.2011
, semester 2, mandatory course, course inactive since 31.10.2010
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
PIB130 Business Economics 1
[updated 01.04.2006]
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Recommended as prerequisite for:
PIB335 Business Informatics 1 PIB337 Business Informatics 2 PIBWI40 Electronic Business
[updated 19.07.2011]
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Module coordinator:
Prof. Dr. Klaus-Jürgen Schmidt |
Lecturer: Prof. Dr. Klaus-Jürgen Schmidt
[updated 01.04.2006]
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Learning outcomes:
This module aims to teach students how to apply the methods used in analysing and designing business processes and business functions. In addition to acquiring an overview of the economic activity in and between companies, students will also be taught the key methods for designing, planning and managing companies and organizational units.
[updated 08.05.2008]
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Module content:
(Continuation of Business Economics 1) 11. Theory of production, cost theory 12. Fundamentals of sales and marketing 13. Managing product lines and the product mix 14. Pricing policy and arranging the terms and conditions of sale 15. Distribution policy 16. Communications policy 17. Research and development 18. Quantitative methods in business economicsCase studies
[updated 08.05.2008]
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Recommended or required reading:
- Olfert, Klaus: Einführung in die Betriebswirtschaftslehre, Leipzig 1999. (ohne die Gebiete Finanzbereich, - Informationsbereich und Rechnungswesen) - Schmidt, Klaus-J.: Specialist notes covering selected topics - Wöhe, Günther: Einführung in die Allgemeine Betriebswirtschaftslehre, München 2000. (ohne die Abschnitte Investition, Finanzierung, Betriebliches Rechnungswesen) Additional print and web-based references will be suggested during the lectures.
[updated 08.05.2008]
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Module offered in:
SS 2011,
SS 2010,
SS 2009,
SS 2008,
SS 2007,
...
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