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Module code: MASCM-580 |
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4V (4 hours per week) |
6 |
Semester: according to optional course list |
Mandatory course: no |
Language of instruction:
German |
Assessment:
Term paper and presentation
[updated 13.09.2018]
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MAMS-580 (P420-0032) Marketing Science, Master, ASPO 01.04.2016
, optional course
MARPF-580 (P420-0032, P420-0434) Accounting and Finance, Master, ASPO 01.10.2017
, optional course
MASCM-580 (P420-0434) Supply Chain Management, Master, ASPO 01.04.2016
, optional course
MASCM-580 (P420-0434) Supply Chain Management, Master, ASPO 01.04.2017
, optional course
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits). There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Markus Münter |
Lecturer: Prof. Dr. Markus Münter
[updated 01.04.2017]
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Learning outcomes:
After successfully completing this module, students will: -- be able to describe the interplay of competition, strategy and innovation and, based on this, analyze case studies and evaluate and develop corporate strategies, - be able to analyze the long-term development of industries, market structure in conjunction with innovation dynamics and business models in different industries, - be able to evaluate behavioral strategy and the implications for strategy development, - be able to explain strategic competition and the establishment of competitive advantages based on game theoretical considerations, - be able to analyze the implications of M&A and corporate development on market structure and corporate success.
[updated 13.09.2018]
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Module content:
- Industrial evolution and technological regimes - Innovation dynamics, new business models and entrepreneurship - Innovations and R&D strategies - Company-specific skills and the development of the market structure - Behavioral strategy and implications for developing strategies - Review of game theory results based on experiments on strategy and competitive behavior - Competition in network industries - Game theory analysis of the effect of M&A on company success and market structure
[updated 13.09.2018]
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Teaching methods/Media:
Lecture with focus on case studies, experiments, the development of frameworks.
[updated 13.09.2018]
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Recommended or required reading:
- Besanko, D., Dranove, D., Shanley, M and Schaefer, S., Economics of strategy, New York 2013. - Belleflamme, P. and Peitz, M., Industrial organization: market and strategies, Cambridge 2010. - Tremblay, V.J. and Tremblay, C.H., New perspectives on industrial organization, New York 2012. - Magretta, J., Why business models matter, Harvard Business Review, May 2002. - Teece, D.J., Business models, business strategy and innovation, Long Range Planning, 43, 2010, 172-194. - Armstrong, M. and Huck, S., Behavioral economics as applied to firms _ a primer, Competition Policy International, 6, 2010, 3-45. - Garbuio, M. et al., Behavioral economics and strategic decision making, The Oxford Handbook of Managerial Economics, Boston-London, 2014. - Powell, TC., Lovallo, D., and Fox, C.R., Behavioral strategy, Strategic Management Journal, 2011, 32, 1369-1386.
[updated 13.09.2018]
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