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study programme degree semester ASPO faculty institutes abbreviation
Marketing Science Master32016   BMS
Head of StudiesProf. Dr. Tatjana König
Deputy Head of StudiesProf. Dr. Frank Hälsig
Chairman of ExaminationProf. Dr. Ralf Rockenbauch
Deputy Chairman of ExaminationProf. Dr. Udo Venitz
Handbook [PDF] (Dec 16 08:18:49 2019)

Mandatory Courses

Module name (EN) Code Semester Hours per semester week / Teaching method ECTS Module coordinator
Customer Relationship Management MAMS-1301 4VF 6 Prof. Dr. Frank Hälsig
Decision Theory MAMS-2202 4V 6 Prof. Dr. Susan Pulham
Empirical Marketing Seminar MAMS-2402 2PA+2S 6 Prof. Dr. Tatjana König
International Buyer Behavior MAMS-2102 4F 6 Prof. Dr. Tatjana König
Market Analysis (Strategic Analytics + Big Data Analysis) MAMS-1201 4VU 6 Prof. Dr. Otmar Adam
Market Research and Multivariate Analysis MAMS-1101 4VU 6 Prof. Dr. Tatjana König
Marketing/Consulting Project MAMS-1401 4PA 6 Prof. Dr. Nicole Schwarz
Master's Colloquium MAMS-3203 2S 2 Prof. Dr. Tatjana König
Master's Thesis MAMS-3103 - 22 Prof. Dr. Tatjana König
Sector Marketing MAMS-2302 4V 6 Prof. Dr. Frank Hälsig

(10 modules)

Optional Courses

Module name (EN) Code Semester Hours per semester week / Teaching method ECTS Module coordinator
Academic Communication MAMS-510- 4V 6 Prof. Dr. Thomas Tinnefeld
Applied Business Ethics MAMS-540- 4S 6 Prof. Dr. Christian Conrad
Business English II MAMS-512- 4V 6 Prof. Dr. Thomas Tinnefeld
Business French - Language and Intercultural Communication MAMS-514- 4V 6 Prof. Dr. Thomas Tinnefeld
Business Simulation Game MAMS-582- 4S 6 Prof. Dr. Jochen Pilhofer
Competition, Strategy & Innovation MAMS-580- 4V 6 Prof. Dr. Markus Münter
Digitization in Finance and Accounting MAMS-574- 4V 6 Prof. Dr. Christoph Freichel
European Spring Academy MAMS-584- 4SU 6 Prof. Dr. Stefanie Jensen
Financial Communication and Balance Sheet Analysis MAMS-570- 4V 6 Prof. Dr. Jochen Pilhofer
Managing a Company Correctly: Legal Management MAMS-542- 4V 6 Prof. Dr. Sybille Neumann
Marketing Controlling MAMS-562- 4V 6 Prof. Dr. Tatjana König
Practical Phase - Internship MAMS-Z1- - 30 Studienleitung
Professional Personnel Selection and Self-Positioning for Specialists and Managers MAMS-532- 4S 6 Prof. Dr. Markku Klingelhöfer
Research Phase - Internship MAMS-Z2- - 30 Studienleitung
Self-Management and Leadership MAMS-530- 4V 6 Prof. Dr. Wolfgang Appel
Simulation in Production and Logistics MAMS-550- 4V 6 Prof. Dr. Thomas Bousonville
Web-Based Knowledge Management MAMS-520- 4V 6 Prof. Dr. Stefan Georg

(17 modules)

Summary ECTS per semester (mandatory courses)

Semester ECTS
1 24.00
2 24.00
3 24.00 
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