study programme | degree | semester | ASPO | faculty | institutes | abbreviation |
Marketing Science | Master | 3 | 2016 | ![]() |
BMS |
Head of Studies | Prof. Dr. Tatjana König |
Deputy Head of Studies | Prof. Dr. Frank Hälsig |
Chairman of Examination | Prof. Dr. Ralf Rockenbauch |
Deputy Chairman of Examination | Prof. Dr. Udo Venitz |
Module name (EN) | Code | Semester | Hours per semester week / Teaching method | ECTS | Module coordinator |
Customer Relationship Management | MAMS-130 | 1 | 4VF | 6 | Prof. Dr. Frank Hälsig |
Decision Theory | MAMS-220 | 2 | 4V | 6 | Prof. Dr. Susan Pulham |
Empirical Marketing Seminar | MAMS-240 | 2 | 2PA+2S | 6 | Prof. Dr. Tatjana König |
International Buyer Behavior | MAMS-210 | 2 | 4F | 6 | Prof. Dr. Tatjana König |
Market Analysis (Strategic Analytics + Big Data Analysis) | MAMS-120 | 1 | 4VU | 6 | Prof. Dr. Otmar Adam |
Market Research and Multivariate Analysis | MAMS-110 | 1 | 4VU | 6 | Prof. Dr. Tatjana König |
Marketing/Consulting Project | MAMS-140 | 1 | 4PA | 6 | Prof. Dr. Nicole Schwarz |
Master's Colloquium | MAMS-320 | 3 | 2S | 2 | Prof. Dr. Tatjana König |
Master's Thesis | MAMS-310 | 3 | - | 22 | Prof. Dr. Tatjana König |
Sector Marketing | MAMS-230 | 2 | 4V | 6 | Prof. Dr. Frank Hälsig |
Semester | ECTS |
---|---|
1 | 24.00 |
2 | 24.00 |
3 | 24.00 |
[Mon Mar 8 07:11:02 CET 2021, bkey=msm2, lang=en, sort=t]