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study programme degree semester regulation faculty institutes abbreviation abbreviation (SAP)
Marketing Science M.Sc.32016 WiWi-logo   BMS MA_MAS
prog acc system acc acc cluster
25.11.2016-31.03.202331.03.2025WiWi-I
Head of StudiesProf. Dr. Tatjana König
Deputy Head of StudiesProf. Dr. Stefan Selle
Chairman of ExaminationProf. Dr. Christian Liebig
Deputy Chairman of ExaminationProf. Dr. Dirk Hübner
Handbook [PDF] (Aug 30 12:51:08 2021) [course type distribution]

Mandatory Courses

Module name (EN) Code SAP-P Semester Hours per semester week / Teaching method ECTS Module coordinator
Market Research and Multivariate Analysis MAMS-110P420-0020, P420-0021 1 4VU 6 Prof. Dr. Tatjana König
Market Analysis (Strategic Analytics + Big Data Analysis) MAMS-120P420-0019 1 4VU 6 Prof. Dr. Stefan Selle
Customer Relationship Management MAMS-130P420-0005 1 4V 6 Prof. Dr. Frank Hälsig
Marketing/Consulting Project MAMS-140P420-0015 1 4PA 6 Prof. Dr. Nicole Schwarz
International Buyer Behavior MAMS-210P420-0011, P420-0012, P620-0128 2 4F 6 Prof. Dr. Tatjana König
Decision Theory MAMS-220P420-0007 2 4V 6 Prof. Dr. Susan Pulham
Sector Marketing MAMS-230P420-0027, P620-0130 2 4V 6 Prof. Dr. Frank Hälsig
Empirical Marketing Seminar MAMS-240P420-0006 2 2PA+2S 6 Prof. Dr. Tatjana König
Master's Thesis MAMS-310T420-0022 3 - 22 Prof. Dr. Tatjana König
Master's Colloquium MAMS-320P420-0023 3 2S 2 Prof. Dr. Tatjana König

(10 modules)

Optional Courses

Module name (EN) Code SAP-P Semester Hours per semester week / Teaching method ECTS Module coordinator
Academic Communication MAMS-510P420-0001 - 4V 6 Prof. Dr. Thomas Tinnefeld
Business English II MAMS-512P420-0424, P420-0425 - 4V 6 Prof. Dr. Thomas Tinnefeld
Business French - Language and Intercultural Communication MAMS-514P420-0014 - 4V 6 Prof. Dr. Thomas Tinnefeld
Web-Based Knowledge Management MAMS-520P420-0031 - 1V+3P 6 Prof. Dr. Stefan Georg
Self-Management and Leadership MAMS-530P420-0430 - 4V 6 Prof. Dr. Wolfgang Appel
Professional Personnel Selection and Self-Positioning for Specialists and Managers MAMS-532P420-0025 - 4S 6 Prof. Dr. Markku Klingelhöfer
Applied Business Ethics MAMS-540P420-0002 - 4S 6 Prof. Dr. Christian Conrad
Managing a Company Correctly: Legal Management MAMS-542P420-0029 - 4V 6 Prof. Dr. Sybille Neumann
Simulation in Production and Logistics MAMS-550 - 4V 6 Prof. Dr. Thomas Bousonville
Green Economy MAMS-555P420-0440 - 4VF 6 Prof. Dr. Thomas Korne
Industry 4.0: Basics, Implementation and Project MAMS-558 - 2V+2PA 6 Prof. Dr.-Ing. Christian Köhler
Marketing Controlling MAMS-562P420-0016 - 4V 6 Prof. Dr. Tatjana König
Financial Communication and Balance Sheet Analysis MAMS-570P420-0009 - 4V 6 Prof. Dr. Jochen Pilhofer
Digitization in Finance and Accounting MAMS-574P420-0448 - 4V 6 Prof. Dr. Christoph Freichel
Competition, Strategy & Innovation MAMS-580P420-0032 - 4V 6 Prof. Dr. Markus Münter
Business Simulation Game MAMS-582P420-0030 - 4S 6 Prof. Dr. Jochen Pilhofer
European Spring Academy MAMS-584P420-0008 - 4SU 6 Prof. Dr. Stefanie Jensen
Fraud, Compliance & Sustainability MAMS-592P420-0547 - 4VU 6 Prof. Dr. Jochen Pilhofer
Practical Phase - Internship MAMS-Z1 - 0SV 30 Studienleitung
Research Phase - Internship MAMS-Z2 - 0SV 30 Studienleitung

(20 modules)

Summary ECTS per semester (mandatory courses)

Semester ECTS
1 24.00
2 24.00
3 24.00 
[Sat Aug 22 03:42:09 CEST 2026, bkey=msm2, lang=en, sort=s]