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Marketing

Module name (EN): Marketing
Degree programme: Business Administration, Bachelor, ASPO 01.10.2013
Module code: BBABW-220
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 5
Semester: 2
Mandatory course: yes
Language of instruction:
German
Assessment:


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Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
BBABW-510 Advanced Issues in Marketing
BBABW-640 Case Studies in Market-Oriented Corporate Management


[updated 09.04.2014]
Module coordinator:
Prof. Dr. Frank Hälsig
Lecturer:
Prof. Dr. Frank Hälsig
Prof. Dr. Achim Schröder
Prof. Dr. Nicole Schwarz


[updated 04.04.2014]
Learning outcomes:


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Module content:


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Recommended or required reading:


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[Sun Dec  5 18:10:02 CET 2021, CKEY=wmc, BKEY=wbb, CID=BBABW-220, LANGUAGE=en, DATE=05.12.2021]