| Module name (EN): Marketing |
| Degree programme: Business Administration, Bachelor, ASPO 01.10.2013 |
| Module code: BBABW-220 |
| Hours per semester week / Teaching method: 4V (4 hours per week) |
| ECTS credits: 5 |
| Semester: 2 |
| Mandatory course: yes |
| Language of instruction: German |
| Assessment: [still undocumented] |
| Workload: 60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation. |
| Recommended prerequisites (modules): None. |
| Recommended as prerequisite for: BBABW-510 Advanced Issues in Marketing BBABW-640 Case Studies in Market-Oriented Corporate Management [updated 09.04.2014] |
| Module coordinator: Prof. Dr. Frank Hälsig |
| Lecturer: Prof. Dr. Frank Hälsig Prof. Dr. Achim Schröder Prof. Dr. Nicole Schwarz [updated 04.04.2014] |
| Learning outcomes: [still undocumented] |
| Module content: [still undocumented] |
| Recommended or required reading: [still undocumented] |
[Sun Dec 5 18:10:02 CET 2021, CKEY=wmc, BKEY=wbb, CID=BBABW-220, LANGUAGE=en, DATE=05.12.2021]