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Module code: WIMAS-940A |
5V+1U (6 hours per week) |
9 |
Semester: 2 |
Mandatory course: no |
Language of instruction:
German |
Assessment:
Written exam, paper
[updated 30.07.2021]
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WIMAS-940A Industrial Engineering, Master, ASPO 01.10.2011
, semester 2, optional course
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90 class hours (= 67.5 clock hours) over a 15-week period. The total student study time is 270 hours (equivalent to 9 ECTS credits). There are therefore 202.5 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Michael Krämer |
Lecturer: Prof. Dr. Udo Venitz
[updated 27.07.2009]
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Learning outcomes:
Production management: AAfter successfully completing this module, students will be familiar with the goals and tasks of production management, in particular the legal requirements regarding occupational safety and environmental protection. Furthermore, students will be familiar with the different forms of production and will be able to carry out operational analyses aimed at optimizing operations. Factory and logistics planning: After successfully completing this course, students will be familiar with the essential influencing factors of logistics-compatible factory planning. They will be able to determine location criteria (including international criteria) and process it in a systematic location selection, design logistics processes and key figures for factory planning and, based on this, create qualified space requirement and cost estimates. They will be familiar with the current procedures in the construction planning and tendering phases of factory buildings and will be able to carry out negotiation and contract award procedures. Students will be able to perform dimensioning tasks for factory buildings and logistics and carry out logistic bottleneck analyses with computer-aided simulation systems. They will be proficient managing and monitoring delivery times for structural and technical facilities and their commissioning and acceptance. Business-to-Business Marketing: After successfully completing this module, students will be familiar with the particularities of business-to-business marketing, in particular the market structure for industrial goods, and be able to analyze procurement behavior and quantitatively assess demand. They will have mastered the elements of relational competitor analysis and the dimensions of the various competition and cooperation strategies. Participants will be able to describe the various business-to-business marketing strategies and be familiar with the different marketing methods used in product business, investment business and supplier business (performance potential, communication, price, conditions policy, ...). And finally, students will be able to implement business-to-business marketing procedures.
[updated 30.07.2021]
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Module content:
Production management: 1. Classification of industrial production technology 2. Goals and parameters of production management 3. Legal requirements regarding occupational safety and environmental protection 4. Procedure for carrying out an operational analysis, evaluating the analysis and optimizing operations Factory and logistics planning: 1. Location analysis (location selection, key logistics figures, cost estimation) 2. (International) factory planning (construction planning, tendering, negotiating offers, awarding contracts) 3. Simulation (dimensioning tasks, logistic bottleneck analysis, mapping of overall process) 4. Realization (monitoring delivery times, assembly control, commissioning, acceptance) 5. Increasing efficiency (systematic production and logistics analysis) Business-to-business marketing: 1. Special challenges of business-to-business marketing 2. Strategies in business-to-business marketing 2.1. Definition of strategic business areas 2.2. Dimensions of competitive strategies 2.3. Cooperation strategies 3. Marketing for specific types of business 3.1. Typologies 3.2. Marketing in the product business 3.3. Marketing in the plant business 3.4. Marketing in the system business 3.5. Marketing in the supplier business 4. Implementing business-to-business marketing
[updated 30.07.2021]
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Teaching methods/Media:
Production management: DVDs, copies, overhead projector, blackboard Factory and logistics planning: Projector presentations, case studies, lecture notes Business-to-business marketing: Projector presentations, flip chart, blackboard
[updated 30.07.2021]
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Recommended or required reading:
Production management: • Zahn, E./Schmid, U.: Produktionswirtschaft 1 • Warnecke, H.J.: Der Produktionsbetrieb Factory and logistics planning: • Arnold, D.: Materialfluß in Logistiksystemen, Springer 2002 • Fischer/Dittrich: Materialfluß und Logistik; Springer 2003 • Grundig, C.: Fabrikplanung, Hanser 2006 • Koether, R.: Technische Logistik, Hanser 2006 • IFF (Hrsg.): Gestaltung der Fabrikplanung als industrielle Dienstleistung, IRB Verlag; 2004 • Schönheit, Martin: Fabrik und Mensch; Hanser 2006 Business-to-business marketing: • Backhaus: Industriegütermarketing, 7. Auflage, Verlag Vahlen 2003 • De Zoeten et al. : Industrial Marketing ; Schäffer Poeschel Verlag 1999 • Godefroid : Business to Business Marketing ; 3. Auflage; Kiehl Verlag 2003 • Kleinaltenkamp: Markt- und Produktmanagement, 2. Auflage; Gabler Verlag 2006 • Kotler: Grundlagen des Marketing; 3. Auflage; Pearson Verlag; 2003 • Richter: Investitionsgütermarketing; Hanser Verlag 2000
[updated 30.07.2021]
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