Module Database Marketing Science

study programme	degree	semester	regulation	faculty	institutes	abbreviation	abbreviation (SAP)
Marketing Science	M.Sc.	3	2025			BMS	MA_MAS
prog acc	system acc	acc cluster
25.11.2016-31.03.2023	31.03.2025	WiWi-I

Head of Studies	Prof. Dr. Tatjana König
Deputy Head of Studies	Prof. Dr. Stefan Selle
Chairman of Examination	Prof. Dr. Christian Liebig
Deputy Chairman of Examination	Prof. Dr. Dirk Hübner

[course type distribution]

Mandatory Courses

Module name (EN)	Code	SAP-P	Semester	Hours per semester week / Teaching method	ECTS	Module coordinator
Customer Relationship Management	MAMSc-130	P420-0559	1	4V	6	Prof. Dr. Frank Hälsig
Marketing/Consulting Project	MAMSc-140	P420-0560	1	4PA	6	Prof. Dr. Nicole Schwarz
Empirical Marketing Seminar	MAMSc-240	P420-0565	2	2PA+2S	6	Prof. Dr. Tatjana König
Master's Thesis	MAMSc-310	T420-0349, T420-0355	3	-	22	Prof. Dr. Tatjana König
Master's Colloquium	MAMSc-320	P420-0595	3	2S	2	Prof. Dr. Tatjana König

(5 modules)

Optional Courses

Module name (EN)	Code	SAP-P	Semester	Hours per semester week / Teaching method	ECTS	Module coordinator
Academic Communication	MAMSc-510		-	4V	6	Prof. Dr. Thomas Tinnefeld
Business English II	MAMSc-512		-	4V	6	Prof. Dr. Thomas Tinnefeld
Business French - Language and Intercultural Communication	MAMSc-514		-	4V	6	Prof. Dr. Thomas Tinnefeld
Web-Based Knowledge Management	MAMSc-520		-	1V+3P	6	Prof. Dr. Stefan Georg
Self-Management and Leadership	MAMSc-530		-	4V	6	Prof. Dr. Wolfgang Appel
Professional Personnel Selection and Self-Positioning for Specialists and Managers	MAMSc-532		-	4S	6	Prof. Dr. Markku Klingelhöfer
Applied Business Ethics	MAMSc-540	P420-0002	-	4S	6	Prof. Dr. Christian Conrad
Managing a Company Correctly: Legal Management	MAMSc-542		-	4V	6	Prof. Dr. Sybille Neumann
Simulation in Production and Logistics	MAMSc-550		-	4V	6	Prof. Dr. Thomas Bousonville
Green Economy	MAMSc-555		-	4VF	6	Prof. Dr. Thomas Korne
Industry 4.0: Basics, Implementation and Project	MAMSc-558		-	2V+2PA	6	Prof. Dr.-Ing. Christian Köhler
Marketing Controlling	MAMSc-562		-	4V	6	Prof. Dr. Tatjana König
Financial Communication and Balance Sheet Analysis	MAMSc-570		-	4V	6	Prof. Dr. Jochen Pilhofer
Digitization in Finance and Accounting	MAMSc-574		-	4V	6	Prof. Dr. Christoph Freichel
Competition, Strategy & Innovation	MAMSc-580		-	4V	6	Prof. Dr. Markus Münter
Business Simulation Game	MAMSc-582		-	4S	6	Prof. Dr. Jochen Pilhofer
European Spring Academy	MAMSc-584		-	4SU	6	Prof. Dr. Stefanie Jensen
Fraud, Compliance & Sustainability	MAMSc-592		-	4VU	6	Prof. Dr. Jochen Pilhofer
Practical Phase - Internship	MAMSc-Z1		-	0SV	30	Studienleitung
Research Phase - Internship	MAMSc-Z2		-	0SV	30	Studienleitung

(20 modules)

Summary ECTS per semester (mandatory courses)

Semester	ECTS
1	24.00
2	24.00
3	24.00

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