Module Database Marketing Science

study programme	degree	semester	ASPO	faculty	institutes	abbreviation	abbreviation (SAP)
Marketing Science	M.Sc.	3	2025			BMS	MA_MAS
prog acc	system acc	acc cluster
25.11.2016-31.03.2023	31.03.2025	WiWi-I

Head of Studies	Prof. Dr. Tatjana König
Deputy Head of Studies	Prof. Dr. Frank Hälsig
Chairman of Examination	Prof. Dr. Christian Liebig
Deputy Chairman of Examination	Prof. Dr. Dirk Hübner

Mandatory Courses

Module name (EN)	Code	SAP-P	Semester	Hours per semester week / Teaching method	ECTS	Module coordinator
Customer Relationship Management	MAMSc-130	P420-0559	1	4V	6	Prof. Dr. Frank Hälsig
Marketing/Consulting Project	MAMSc-140	P420-0560	1	4PA	6	Prof. Dr. Nicole Schwarz
Empirical Marketing Seminar	MAMSc-240	P420-0565	2	2PA+2S	6	Prof. Dr. Tatjana König
Master's Thesis	MAMSc-310	T420-0349	3	-	22	Prof. Dr. Tatjana König
Master's Colloquium	MAMSc-320	P420-0595	3	2S	2	Prof. Dr. Tatjana König

(5 modules)

Optional Courses

Module name (EN)	Code	Semester	Hours per semester week / Teaching method	ECTS	Module coordinator
Academic Communication	MAMSc-510	-	4V	6	Prof. Dr. Thomas Tinnefeld
Business English II	MAMSc-512	-	4V	6	Prof. Dr. Thomas Tinnefeld
Business French - Language and Intercultural Communication	MAMSc-514	-	4V	6	Prof. Dr. Thomas Tinnefeld
Web-Based Knowledge Management	MAMSc-520	-	1V+3P	6	Prof. Dr. Stefan Georg
Self-Management and Leadership	MAMSc-530	-	4V	6	Prof. Dr. Wolfgang Appel
Professional Personnel Selection and Self-Positioning for Specialists and Managers	MAMSc-532	-	4S	6	Prof. Dr. Markku Klingelhöfer
Applied Business Ethics	MAMSc-540	-	4S	0	Prof. Dr. Christian Conrad
Managing a Company Correctly: Legal Management	MAMSc-542	-	4V	6	Prof. Dr. Sybille Neumann
Simulation in Production and Logistics	MAMSc-550	-	4V	6	Prof. Dr. Thomas Bousonville
Green Economy	MAMSc-555	-	4VF	6	Prof. Dr. Thomas Korne
Industry 4.0: Basics, Implementation and Project	MAMSc-558	-	2V+2PA	6	Prof. Dr.-Ing. Christian Köhler
Marketing Controlling	MAMSc-562	-	4V	6	Prof. Dr. Tatjana König
Financial Communication and Balance Sheet Analysis	MAMSc-570	-	4V	6	Prof. Dr. Jochen Pilhofer
Digitization in Finance and Accounting	MAMSc-574	-	4V	6	Prof. Dr. Christoph Freichel
Competition, Strategy & Innovation	MAMSc-580	-	4V	6	Prof. Dr. Markus Münter
Business Simulation Game	MAMSc-582	-	4S	6	Prof. Dr. Jochen Pilhofer
European Spring Academy	MAMSc-584	-	4SU	6	Prof. Dr. Stefanie Jensen
Fraud, Compliance & Sustainability	MAMSc-592	-	4VU	6	Prof. Dr. Jochen Pilhofer
Practical Phase - Internship	MAMSc-Z1	-	-	30	Studienleitung
Research Phase - Internship	MAMSc-Z2	-	-	30	Studienleitung

(20 modules)

Summary ECTS per semester (mandatory courses)

Semester	ECTS
1	24.00
2	24.00
3	24.00

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