| study programme | degree | semester | ASPO | faculty | institutes | abbreviation | abbreviation (SAP) |
| Marketing Science | M.Sc. | 3 | 2025 |  |
BMS | MA_MAS | |
| prog acc | system acc | acc cluster | |||||
|---|---|---|---|---|---|---|---|
| 25.11.2016-31.03.2023 | 31.03.2025 | WiWi-I | |||||
| Head of Studies | Prof. Dr. Tatjana König |
| Deputy Head of Studies | Prof. Dr. Frank Hälsig |
| Chairman of Examination | Prof. Dr. Christian Liebig |
| Deputy Chairman of Examination | Prof. Dr. Dirk Hübner |
| Module name (EN) | Code | SAP-P | Semester | Hours per semester week / Teaching method | ECTS | Module coordinator |
|---|---|---|---|---|---|---|
| Customer Relationship Management | MAMSc-130 | P420-0559 | 1 | 4V | 6 | Prof. Dr. Frank Hälsig |
| Marketing/Consulting Project | MAMSc-140 | P420-0560 | 1 | 4PA | 6 | Prof. Dr. Nicole Schwarz |
| Empirical Marketing Seminar | MAMSc-240 | P420-0565 | 2 | 2PA+2S | 6 | Prof. Dr. Tatjana König |
| Master's Thesis | MAMSc-310 | T420-0349 | 3 | - | 22 | Prof. Dr. Tatjana König |
| Master's Colloquium | MAMSc-320 | P420-0595 | 3 | 2S | 2 | Prof. Dr. Tatjana König |
| Module name (EN) | Code | SAP-P | Semester | Hours per semester week / Teaching method | ECTS | Module coordinator |
|---|
| Semester | ECTS |
|---|---|
| 1 | 24.00 |
| 2 | 24.00 |
| 3 | 24.00 |
[Fri May 9 13:28:45 CEST 2025, bkey=msm3, lang=en, sort=s]