|
|
Module code: ABBW13 |
|
6SH (6 hours) |
5 |
Semester: 8 |
Mandatory course: yes |
Language of instruction:
English/German |
Assessment:
Written exam 90 minutes, oral exam 20 minutes (written exam 70%, oral exam 30%)
[updated 15.04.2024]
|
The total student study time for this course is 150 hours.
|
Recommended prerequisites (modules):
None.
|
Recommended as prerequisite for:
|
Module coordinator:
Prof. Dr. Thomas Tinnefeld |
Lecturer: Ralf Hauck, B.Sc.
[updated 27.06.2022]
|
Learning outcomes:
After successfully completing this module, students will be able to linguistically integrate themselves in an international workplace. They will be able to express themselves smoothly, spontaneously, coherently and naturally. They will be able to write ( nearly) error-free texts (e.g. letters, emails, minutes, reports, memos, etc.). Students will be able to recognize the different forms of communication in an international company. They will be interculturally aware when working with teams from different countries.
[updated 15.04.2024]
|
Module content:
• Innovative approach. How innovators think. • Circular economy. Product life cycles. • Finance and investment • Disruptors in business. Disruptive innovation. • Customer engagement and marketing strategies. • The business of tourism. Evolving tourism. • Managing conflict. The road of reconciliation. • The entrepreneurial mindset.
[updated 15.04.2024]
|
Teaching methods/Media:
Self-study tasks, group tasks in the virtual classroom
[updated 15.04.2024]
|
Recommended or required reading:
• Dubicka, Rosenberg, O’Keeffe: Business Partner C1, aktuelle Auflage • Murphy: Grammar in Use - intermediate, aktuelle Auflage
[updated 15.04.2024]
|