htw saar Piktogramm
Back to Main Page

Choose Module Version:
XML-Code

flag

Airline Management

Module name (EN): Airline Management
Degree programme: Aviation Business (Basic), Bachelor, ASPO 01.10.2015
Module code: ABBG32
Hours per semester week / Teaching method: 4V (4 hours per week)
ECTS credits: 5
Semester: 5
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam (120 minutes)

[updated 01.10.2020]
Exam recurrence:
The information regarding exam recurrence is found within the exam policy of the study programme (ASPO).
Applicability / Curricular relevance:
ABBG32 Aviation Business (Basic), Bachelor, ASPO 01.10.2015, semester 5, mandatory course
ABBG32 Aviation Business (Basic), Bachelor, ASPO 01.10.2018, semester 5, mandatory course
Workload:
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
ABBG31 Structure and Functions of the Global Air Transportation Business


[updated 03.08.2016]
Recommended as prerequisite for:
ABBG52 EU-OPS/EASA OPS


[updated 04.05.2016]
Module coordinator:
Prof. Dr. Joachim Klein
Lecturer:
Prof. Dr. Joachim Klein (lecture)


[updated 03.08.2016]
Learning outcomes:
After successfully completing this module, students will be familiar with Regulation (EU) No. 965/2012 (EU-OPS) as well as the implementation/amendment regulations based on it and will be able to assess the requirements of the technical regulations and administrative procedures relating to the flight operations of an airline. They will be able to outline the historical developments in EU aviation law and illustrate their impact on the development of the prevailing business models in commercial aviation.
Students will understand the basic structures, functions and processes of a passenger airline´s organizational areas: They will be able to assign flight operation, central management functions and central administration functions and will know the informational and organizational connections between the areas. They will be able to link the numerous practical examples with the theoretical content of the module and link them to the activities and tasks of a pilot. Students will be able to describe current organizational developments and trends in passenger airline management, assess their effects on the future development of aviation and the pilot profession and apply the results in their further career planning.


[updated 01.10.2020]
Module content:
The introductory part of the module provides knowledge about the legal foundation, in particular Air Ops, as well as about the prevailing business models of the airlines. The second part provides extensive basic knowledge about the basic structures, functions and processes of an airline in the areas: Flight operation, central management functions and central administration functions. Quantitative content will focus on the areas of network management and route and network result management. Network management covers the planning process catchment/potential analysis, determination of stimulus effects, traffic flow analysis and determination of potential flight routes.  Based on this route analysis, students will learn to calculate the number of flight frequencies (frequency of flight operations) and design a corresponding flight plan. We will also discuss the question of the optimal size of the company or the type and size of the aircraft fleet. To this end, students will calculate the operating times and aircraft capacities resulting from the flight schedule and determine the framework conditions for the route results calculation. The focus on revenue management (RM) is of particular importance. In addition to an introduction to the fundamentals of RM, we will focus is on pricing policy and price and capacity management. In the context of pricing policy, an introduction to market differentiation (private/business travel) and the treatment of the price elasticities of demand will provide a basis for understanding price differentiation and tariff formation in RM. In-depth knowledge regarding how booking classes function and the options for controlling booking classes (e.g. through nesting) will be conveyed by applying operational procedures and using the historical data of a regional airline. Pricing and the corresponding control will also be discussed based on the example of this airline. The basic structures of the control procedures (e.g.: AU-Level, Protected Seats) as well as the structures required for this (e.g.: transport class, fare class, booking class) will be dealt with and illustrated using practical examples. Methods for forecasting demand and the creation and use of reference curves for the routes to be controlled are additional topics of the lecture. The introduction to comprehensive reporting concludes this section.
The theory will be explained and illustrated with numerous examples from the practice of operational airline management. The module will close with a discussion of current organizational developments and trends in passenger airline management.
 
The module is structured in the following manner:
 
1.         Principles and business models
    1.1. Legal foundations
    1.2. Historic developments
    1.3. Business models in air transport
2.         Airline structures and processes
    2.1. Flight operation management
  2.1.1. Accountable manager
  2.1.2. Flight operation
  2.1.3. Ground operation
  2.1.4. Crew training
  2.1.5. Maintenance
  2.1.6. Compliance monitoring / Quality management
  2.1.7. Safety management
  2.1.8. Crisis management
2.2.         Central management functions
  2.2.1. Network management
  2.2.2. Route and network results management
  2.2.3. Marketing management
2.3.         Central administrative functions
  2.3.1. Information Technology and systems (IT)
  2.3.2. Finance/management accounting
  2.3.3. Human resources
3.        Organizational developments and trends

[updated 01.10.2020]
Teaching methods/Media:
Lecture, discussions, group work, case study, eLearning System Moodle,

[updated 01.10.2020]
Recommended or required reading:
-        Schwenk, D., Giemulla, E. (Hrsg.), (2013): Handbuch des Luftverkehrsrechts, 4. Auflage, Bücher Carl Heymanns Verlag,
-
        Giemulla, E., Weber, L. (2011): International and EU Aviation Law _ Selected Issues, Kluwer Law International BV, The Netherlands,
-
        Giemulla, E., Schmid, R.: Europäisches Luftverkehrsrecht: Text- und Materialsammlung, Leseblattsammlung, Hermann Luchterhand Verlag,
-
        Amtsblatt der Europäischen Union: (EU) Nr. 965/2012,
-        Luftverkehrsgesetz (LuftVG), latest edition,
-        Luftsicherheitsgesetz (LuftSiG), latest edition,
-        Price, J., Forrest, J. (2013): Practical Aviation Security: Predicting and Preventing Future Threats, Butterworth-Heinemann
-
        Rodrigues, C., Cusick,S. (2012): Commercial Aviation Safety, McGraw Hill Professional
-        Sweet, K. (2008): Aviation and Airport Security: Terrorism and Safety Concerns, CRC Press
-        Mensen, H.: (2013): Handbuch der Luftfahrt, Springer-Verlag / Berlin, Heidelberg,
-        Conrady, R., Fichert, F., Sterzenbach, R.: Luftverkehr: Betriebswirtschaftliches Lehr- und Handbuch, Oldenbourg Verlag, latest edition,
-
        Pompl, W. (2006): Luftverkehr - Eine ökonomische und politische Einführung, 5. Auflage, Berlin,
-
        Maurer, P. (2006): Luftverkehrsmanagement _ Basiswissen, 4. Auflage, München,
-        Wieske-Hartz, H. (2004): Airline Operation, Hamburg,
-        Schmidt, G.H.E. (2000): Handbuch Airline Management, München,
-        Price, J., Forrest, J. (2013): Practical Aviation Security: Predicting and Preventing Future Threats, Butterworth-Heinemann,
-
        Rodrigues, C., Cusick, S. (2012): Commercial Aviation Safety, McGraw Hill Professional,


[updated 01.10.2020]
[Thu Dec  2 14:27:33 CET 2021, CKEY=aam, BKEY=avg2, CID=ABBG32, LANGUAGE=en, DATE=02.12.2021]