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Tour Operating

Module name (EN): Tour Operating
Degree programme: International Tourism Management, Bachelor, ASPO 01.10.2018
Module code: DFBTO-W-07
Hours per semester week / Teaching method: 4SU (4 hours per week)
ECTS credits: 5
Semester: 4
Mandatory course: no
Language of instruction:
Project (can be repeated annually)

[updated 21.03.2018]
Applicability / Curricular relevance:
DFBTO-W-07 International Tourism Management, Bachelor, ASPO 01.10.2018, semester 4, optional course
DFITM-W-09 International Tourism Management, Bachelor, ASPO 01.10.2020, optional course
BITM-W-09 International Tourism-Management, Bachelor, ASPO 01.10.2013, optional course
BITM-W-09 International Tourism-Management, Bachelor, ASPO 01.10.2015, optional course
BITM-W-09 International Tourism-Management, Bachelor, ASPO 01.10.2017, optional course
BITM-W-09 International Tourism-Management, Bachelor, ASPO 01.10.2020, optional course

Suitable for exchange students (learning agreement)
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer: Prof. Dr. Achim Schröder

[updated 16.01.2017]
Learning outcomes:
After successfully completing this module students will be able to:
- define basic concepts of tourism and provide information on current market structures and developments,
- identify special features of tourist products and derive their consequences for the marketing of tour operators,,
- critically analyze marketing concepts of tour operators,
- prepare a strategic marketing concept for a tour operator or something similar in a team (and, if necessary, with third parties) and select marketing tools and the corresponding marketing mix,
- document the most important results from their project, communicate them to the group (and, if necessary, to external parties) and make recommendations for action.

[updated 17.09.2018]
Module content:
- Basics and definitions
- Special features of tourist products and their consequences for tourism
- Vendor structure: tour operator/travel agent market
- Demand for tour operator and travel agent services
- Strategic marketing management in tourism
- Aspects of operational management of tour operators (service provision, travel price calculation and commission systems)
- Tourist travel management and sustainability

[updated 21.03.2018]
Teaching methods/Media:
- Seminaristic lecture
- Case studies (excursions, if necessary)
- Project work (independent development of a concept and its presentation)

[updated 21.03.2018]
Recommended or required reading:
- Bastian, H., Born, K. (Hrsg.), Der integrierte Touristikkonzern, Oldenbourg, München, latest edition
- Bieger, T., Tourismuslehre. Ein Grundriss, Haupt, Bern u. a., latest edition
- Dörnberg et al.: Reiseveranstalter-Management, Oldenbourg, München, latest edition
- Forschungsgemeinschaft Urlaub und Reisen (F.U.R.): Reiseanalyse, latest edition
- Freyer, W.:  Tourismus. Einführung in die Fremdenverkehrsökonomie, Oldenbourg, München, latest edition
- Freyer, W.: Tourismus-Marketing. Marktorientiertes Management im Mikro- und Makrobereich der Tourismuswirtschaft, München, latest edition
- Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, de Gruyter, Berlin u. a., latest edition
- Kirig, A., Eckes, S., Tourismusreport, Zukunftsinstitut 2014
- Kirstges, T.: Grundlagen des Reisemittler- und Reiseveranstaltermanagements: Marktüberblick, Geschäftsmodelle, Marketingmanagement, rechtliche Grundlagen, Oldenbourg, München, latest edition
- Lohmann, M. et al., Urlaubsreisetrends 2025. Entwicklung der touristischen Nachfrage im Quellmarkt Deutschland. Die Reiseanalyse Trendstudie, 2014
- Mundt, J. W.: Reiseveranstaltung. Lehr- und Handbuch, Oldenbourg, München, Wien, latest edition
- Schmeer-Sturm, M.L, Reiseleitung und Gästeführung, München, 2012
- Schneider, O.: Die Ferienmacher _ eine gründliche und grundsätzliche Betrachtung über das Jahrhundert des Tourismus, TourCon, 2001
- Voigt, P.: Internationales Reiseveranstalter-Management, München, Oldenbourg, 2012

[updated 21.03.2018]
[Fri Jan 28 09:51:24 CET 2022, CKEY=irb, BKEY=dfhito, CID=DFBTO-W-07, LANGUAGE=en, DATE=28.01.2022]