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Non-Profit Management


Module name (EN):
Name of module in study programme. It should be precise and clear.
Non-Profit Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Management, Master, regulation 01.10.2026
Module code: DFMIM-W-117
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for άbung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
6
Semester: 1
Mandatory course: no
Language of instruction:
German
Assessment:
Written exam (90 minutes / Can be repeated semesterly)


[updated 23.10.2026]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFMIM-W-117 Management, Master, regulation 01.10.2026 , semester 1, optional course
DFMM-MFSTM-320 Management Sciences, Master, regulation 01.10.2019 , semester 1, optional course
MFSTM-320 (P440-0019, P620-0129) Leisure, Sports, Tourism Management, Master, regulation 01.04.2017 , semester 3, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 135 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer: Prof. Dr. Kerstin Heuwinkel

[updated 23.09.2025]
Learning outcomes:
Learning outcomes/skills:
 
Students will develop, expand and deepen their specialized and methodological skills with regard to the following:
 
• Fundamentals of nonprofit management, with a special focus on tourism organizations and networks, as well as recreational and sports organizations
• Managing non-profit organizations in the leisure, sports and tourism sectors
• Economic and social dimensions in non-profit management, in particular with regard to developments and perspectives in the leisure, sports and tourism sectors
• Theoretical concepts about the nature, meaning and structure of non-profit organizations
• Additional topics: Integration of philanthropic thoughts, civil society, motivation theories, the role of employees, donor behavior
• Possibilities and limits of strategic planning and operational implementation in non-profit management in the leisure, sports and tourism sectors
• Special characteristics of marketing non-profit organizations in the leisure, sports and tourism sectors
• Design (-ability) of non-profit organizations in the leisure, sports and tourism sectors and their practical fields of activity
 
 
After successfully completing this module, students will:
• have gained insights into the non-profit sector and understand its particularities.
• be able to analyze and present specific problems in non-profit organizations.
• have developed a multisector understanding of not-for-profit economic behavior.
 
International and intercultural relevance:
• Students will become familiar with international companies and organizations in the non-profit sector
• We will use examples from international non-profit organizations and networks
• Students will receive an introduction to the reality of professional practice in non-profit management
 
Practical references:
• Management and policy concepts in the non-profit sector
• Business and economic methods in the non-profit sector
• Students will build their social competence
• Projects, guest lectures, excursions (together with students from different semesters and programs)
• Management concepts and methods with high relevance for the non-profit sector
• Students will expand and deepen their ability to use modern presentation techniques, their project and team work skills, as well as their scientific working skills.
 
After successfully completing this course, students will:
• be able to understand and analyze the problems and special characteristics of non-profit management and map them in planning models.
• be able to apply planning and control methods in non-profit management.
• be able to describe, develop, plan and design processes in non-profit management.
• be able to plan, implement and control strategies and concepts in non-profit management.
 
• be able to cooperate and evaluate within the framework of project management (project focus/definition, planning, project structuring, prioritization/derivation/analysis, activity planning, implementation, success control).
• be able to apply specialist and methodological knowledge from process management to the introduction of control processes.
• be able to communicate more efficiently (pyramid principle) and interact with third parties and groups
• be able to apply specialist and methodological knowledge with regard to motivation and teamwork (improvement of leadership skills, such as initiative, team skills, integration, delegation, conflict and assertiveness skills, self-confidence, willingness to take responsibility and risks)
 


[updated 23.10.2026]
Module content:
• Basics of non-profit management: concepts, its significance, classification in business administration, current state of research and teaching
• History, development, theories and examples of non-profit management in the leisure, sports and tourism sector
• Non-profit governance and leadership: development of comprehensive and individual management concepts
• Human resource management: basics and special aspects in non-profit organizations
• Non-profit marketing: theoretical foundations and case studies, customer integration
• Fundraising management: transaction-oriented versus relationship fundraising
• Basics of financial management in non-profit organizations
• Partnerships: significance, concepts and development of (intersector) partnerships in the non-profit sector


[updated 23.10.2026]
Teaching methods/Media:
• Seminaristic lecture
• Case studies (where appropriate, study trips)
• Group and project work (concept development and presentation resp. implementation)
• Discussions with fellow students and third parties
• Presentations and preparation of documentation/papers
 
On the basis of selected data material and case studies, students will learn to develop concepts independently, implement and reflect on them.


[updated 23.10.2026]
Recommended or required reading:
Zentral:
• Helmig, B., Boenigk, S. (2020): Nonprofit-Management. 2. Auflage, München.
• Meyer, M., Simsa, R., Badelt, C. (Hrsg.) (2022): Handbuch der Nonprofit-Organisation. 6. Auflage, Stuttgart.
 
Additional sources:
• Bekkers, R., Wiepking, P. (2011): A Literature Review of Empirical Studies of Philanthropy: Eight Mechanisms that Drive Charitable Giving, in: Nonprofit and Voluntary Sector Quarterly, Vol. 40, No. 5, pp. 924-973.
• Faber-Wiener, G., Gjecaj, B. (2023): Kooperationen zwischen Unternehmen und Non-Profit-Organisationen. Wiesbaden.
• Hausmann, A. (2021): Kulturmarketing. 3. Auflage, Wiesbaden.
• Ingerfurth, S., Gross, H. (2018): Kundengruppen nicht-kommerzieller Sportvereine als Herausforderung für das Kundenbeziehungsmanagement, in: Bagusat, A., Schlangenotto, A.-C. (Hrsg.): Customer Relationship Management in Sportvereinen. Berlin, S. 59-77.
• Jegers, M. (2009): “Corporate” Governance in Nonprofit Organizations. A Nontechnical Review of the Economic Literature, in: Nonprofit Management and Leadership, Vol. 20, No. 2, pp. 143-164.
• Kleiner, T., Kühn, M. (2023): Engagement im Spiegel sozialer und räumlicher Ungleichheit. Braunschweig.
• Parent, M. et al. (2023): National sport organization governance design archetypes for the twenty-first century, in: European Sport Management Quarterly Vol. 23 No. 4, pp. 1115-1135.
• Petrovits, C., Yetman, M. (2023): Governance of Nonprofit Organizations, in: Tinkelman, D., Parsons, L.M. (Eds.): Research Handbook on Nonprofit Accounting. Cheltenham.
• Redmann, B. (2023): Erfolgreich führen im Ehrenamt. Ein Praxisleitfaden für freiwillig engagierte Menschen. 4. Auflage. Wiesbaden.
• Renz, D.O. (2016): Leadership, Governance and the Work of the Board, in: Renz, D.O., Herman, R.D. (Eds.): The Jossey-Bass Handbook of Nonprofit Leadership and Management. 3rd edition, Hoboken, pp. 127-166.
• Ridder, H.-G., McCandless, A. (2010): Influences on the Architecture of Human Resource Management in Nonprofit Organizations, in: Nonprofit and Voluntary Sector Quarterly, Vol. 39, No. 1, pp. 121-141.
• Simonson et al. (Hrsg.) (2022): Freiwilliges Engagement in Deutschland. Wiesbaden.
• Stenling, C. et al. (2023): The gatekeepers of sport governance - nomination committees’ shaping potential in national sportorganizations’ board composition processes, in: European Sport Management Quarterly, Vol. 23 No. 2, pp. 586-603.
• Stifterverband (2023): (Hrsg.) (2023). Zivilgesellschaftliche Organisationen im Wandel - Gestaltungspotenziale erkennen. Resilienz und Vielfalt stärken. www.stifterverband.org
• Thieme, L., Mazurkiewicz, D., Klepzig, M. (2022): Controlling im Sport, in: Becker, W., Ulrich, P. (Hrsg.): Handbuch Controlling, Wiesbaden, S. 531-554.
• Urselmann, M. (2023): Fundraising - Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen. 8. Auflage, Wiesbaden.
• Von Schnurbein, G. (2023): Finanzmanagement in Nonprofit-Organisationen. Wiesbaden.
 
Journals on the topic (general):
• International Journal of Voluntary and Nonprofit Organizations (Voluntas)
• Nonprofit and Voluntary Sector Quarterly (NVSQ)
• Nonprofit Management & Leadership (NML)
• Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen (ZögU)
 
 


[updated 23.10.2026]
 
[Mon Oct 26 11:50:03 CET 2026, CKEY=fnm, BKEY=dimm, CID=DFMIM-W-117, LANGUAGE=en, DATE=26.10.2026]