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Information, Communication and Reservation Systems

Module name (EN):
Name of module in study programme. It should be precise and clear.
Information, Communication and Reservation Systems
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2013
Module code: BITM-530
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P440-0066, P440-0067
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4VF (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 5
Mandatory course: yes
Language of instruction:
German/English/French/Spanish
Assessment:
Written exam + presentation (60 minutes / Weighting 1:1 / Can be repeated annually)

[updated 17.09.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFBTO506 (P620-0553) International Tourism Management, Bachelor, ASPO 01.10.2018 , semester 5, mandatory course
DFITM-507 (P620-0542) International Tourism Management, Bachelor, ASPO 01.10.2020 , semester 5, mandatory course
BITM-530 (P440-0066, P440-0067) International Tourism-Management, Bachelor, ASPO 01.10.2013 , semester 5, mandatory course
BITM-530 (P440-0066, P440-0067) International Tourism-Management, Bachelor, ASPO 01.10.2015 , semester 5, mandatory course
BITM-530 (P440-0066, P440-0067) International Tourism-Management, Bachelor, ASPO 01.10.2017 , semester 5, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BITM-110 Principles of Business Administration
BITM-111 Principles of the Tourism Sector
BITM-240 Marketing and Market Research in Tourism
BITM-320 Management in the Tourism Industry


[updated 29.10.2012]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Achim Schröder
Lecturer:
Prof. Dr. Achim Schröder


[updated 29.10.2012]
Learning outcomes:
After successfully completing this module students will be able to:
- characterize tourism as an information business and express the importance of information and communication in tourism,
- illustrate the basic principles of information management by tourism service providers, as well as tour operators and travel agents,
- describe essential information, communication and reservation systems in tourism and familiarize themselves with basic use cases,
- assess the consequences of current trends and future developments for tourism,
- derive concepts and criteria for the evaluation of information, communication and reservation systems in order to analyze them systematically,
- develop a concept for a specific issue or problem within a team, organize its implementation and communicate the results of the project in a presentation.


[updated 17.09.2018]
Module content:
- Tourism as an information business
- Information management for tourism service providers, tour operators and travel agents
- Information, communication and reservation systems used by tourism service providers (airlines, airports, hotels)
- Information, communication and reservation systems for tour operators and travel agents
- Marketing management systems and systems for end customers
- Current trends and future developments
- Case study work in the field of information, communication and reservation systems (e.g. conception of websites, blogs, social media strategies etc.)

[updated 17.09.2018]
Teaching methods/Media:
- Lecture und discussions
- Case study/project work (independent development of a concept and its presentation)

[updated 17.09.2018]
Recommended or required reading:
- Amersdorffer, D. et al.: Social Web im Tourismus: Strategien - Konzepte - Einsatzfelder. Springer, latest edition.
- Bach, Th.: Amadeus. Ein Handbuch für die Praxis. DRV, latest edition
- Behrens, J.: Social Media im Destinationsmarketing - Planung, Umsetzung, Monitoring. Wissenschaft & Praxis, 2012
- Brözel, C., Wagner, A., Bochert, R.: Tourismus und Internet. Uni-Edition, 2010
- Egger, R.: Grundlagen des eTourism. Informations- und Kommunikationstechnologien im Tourismus, Shaker, Aachen, 2005.
- Egger, R.; Jooss, M.: mTourism: Mobile Dienste im Tourismus, Gabler, Wiesbaden, 2010.
- Hinterholzer, Th.; Jooss, M.: Social Media Marketing und _Management im Tourismus. Springer Gabler, latest edition
- Schulz, A, Weithöner, U., Goecke, R. (Hrsg.): Informationsmanagement im Tourismus: E-Tourismus: Prozesse und Systeme. Oldenbourg Wissenschaftsverlag, latest edition
- Verband Internet Reisevertrieb (VIR): Daten und Fakten zum Onlinereisemarkt, latest edition
- Training systems from GDS providers online (e.g. Amadeus eLearning)
- Web tutorials, e.g. on content management systems
 


[updated 17.09.2018]
 
[Thu Nov 21 16:13:57 CET 2024, CKEY=ira, BKEY=itm2, CID=BITM-530, LANGUAGE=en, DATE=21.11.2024]