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Management in the Tourism Industry

Module name (EN):
Name of module in study programme. It should be precise and clear.
Management in the Tourism Industry
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2013
Module code: BITM-320
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P440-0083
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4VU+4S (8 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
10
Semester: 3
Mandatory course: yes
Language of instruction:
German/English/French/Spanish
Assessment:
Project (can be repeated annually)

[updated 21.03.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

DFBTO307 (P620-0520) International Tourism Management, Bachelor, ASPO 01.10.2018 , semester 3, mandatory course
BITM-320 (P440-0083) International Tourism-Management, Bachelor, ASPO 01.10.2013 , semester 3, mandatory course
BITM-320 (P440-0083) International Tourism-Management, Bachelor, ASPO 01.10.2015 , semester 3, mandatory course
BITM-320 (P440-0083) International Tourism-Management, Bachelor, ASPO 01.10.2017 , semester 3, mandatory course
BITM-320 (P440-0083) International Tourism-Management, Bachelor, ASPO 01.10.2020 , semester 3, mandatory course

Suitable for exchange students (learning agreement)
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
120 class hours (= 90 clock hours) over a 15-week period.
The total student study time is 300 hours (equivalent to 10 ECTS credits).
There are therefore 210 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BITM-110 Principles of Business Administration
BITM-111 Principles of the Tourism Sector
BITM-240 Marketing and Market Research in Tourism


[updated 25.10.2012]
Recommended as prerequisite for:
BITM-430 Intercultural Competence
BITM-510 Economic and Policy Aspects of Sustainable Tourism
BITM-530 Information, Communication, and Reservation Systems
BITM-580 Economic, Cultural and Tourism Geography
BITM-W-01 Destination Management
BITM-W-02
BITM-W-03 Leisure, Sports, Adventure Management
BITM-W-04 Hotel Management
BITM-W-05
BITM-W-06 Cultural Management
BITM-W-07 MICE Management
BITM-W-08 Mobility Management
BITM-W-09 Tour Operating
BITM-W-10
BITM-W-11
BITM-W-12 Tourism Sociology and Psychology
BITM-W-13 Wellness and Health Tourism
BITM-W-14 American Spring Academy
BITM-W-18


[updated 30.10.2012]
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Lecturer:
Prof. Dr. Petra Garnjost
Prof. Dr. Ralf Rockenbauch
Prof. Dr. Achim Schröder
Prof. Dr. Nicole Schwarz
Lehrbeauftragte


[updated 25.10.2012]
Learning outcomes:
After successfully completing this module, students will be able to:
- understand, analyze and map service-oriented issues and special features from the tourism sector in planning models,
- apply basic planning and control methods in tourism management,
 
- describe, develop, plan and design basic service-specific processes in tourism management,
- implement and control basic service-oriented strategies and concepts in tourism (process policy as part of the marketing mix in tourism),
 
- cooperate and evaluate within the scope of project management (focus/project definition, planning, project structuring, prioritization/derivation, analyses, activity planning, implementation, success control),
 
 
- apply the principles of process management to the establishment of control processes
 
 
- communicate efficiently (The Pyramid Principle)
 
- apply the principles of motivation and teamwork
 
International and intercultural references
- Employment with (inter-) national/regional tourism projects
- In the context of examples from international/regional organizations
  companies
 
Practical references:
- Management concepts
- Business and economic methods
- Social competence
 
- Guest lectures, excursions (together with students from different
  semesters and courses of study)
- In particular, management concepts and methods with high relevance for the
  tourism and transport industry
 
In this module, students will intensify their knowledge about teamwork, apply the tools of scientific work, motivation theories and modern presentation techniques.
Management competencies will be expanded and improved.
Students will learn how to carry out scientific research and write scientific papers/documentations in management.


[updated 17.09.2018]
Module content:
- Basics of management in the tourism industry (basic terms and
  special features of tourism management)
- Basics of project and process management (project organization,
  management organization, organizational change)
- Strategic and operational management in tourism
- Fields of action within the marketing mix in tourism (product policy,
  pricing policy, communication policy, distribution policy and especially  
  process policy)
-  Planning and control methods in tourism project management,
 (Focusing/project definition, planning, project structuring,
  prioritization/derivation, analyses, activity planning, implementation,
  success control)
- Basics of process management for control processes
- Sustainable management in tourism (current developments in regional,
  national and international tourism)
- Working in a scientific manner
 


[updated 17.09.2018]
Teaching methods/Media:
Lecture, seminar with practice-oriented projects, role playing, case studies, group work, exercises and discussions with students and guests, as well as presentations and the creation of documentations/written compositions
 
- Lecture on management in the tourism industry and
  scientific work
- Seminar on management in the tourism industry


[updated 17.09.2018]
Recommended or required reading:
_        Baum, T. (u. a.) (Hrsg.), Saisonality in tourism, latest edition
_        Beniers, C.: Managerwissen kompakt: Interkulturelle Kommunikation, München 2004
_        Bernet, B., Bieger, T., Finanzierung im Tourismus, Haupt, Bern, latest edition
_        Bieger, T., Keller, P.,  (Hrsg.), Managing Change in Tourism: Creating Opportunities - Overcoming Obstacles, Berlin, latest edition
_        Bowdin, G., Allen, J., O´Toole, W., Harris, R., & Mc Donnell, I., Events Management, Great Britain: Elsevier, latest edition
_        Buck, M., Conrady, R., (Hrsg.), Trends and Issues in Global Tourism 2007 ff, Springer, Heidelberg, 2007 ff
_        Cooper, C. (u. a.) (Hrsg.), Tourism development _ environmental and community issues, latest edition
_        Deresky, Global Management, Strategic and Interpersonal, New Jersey
_        Green Champions in Sport and Environment, Guide to environmentally-sound large sporting events, German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, German Olympic Sports Confederation, Berlin, 2007
_        Dettmer, H. (Hrsg.), Tourismus-Marketing-Management, Oldenbourg, München, 1999
_        Dülfer, E.: International Management in Diverse Cultural Areas / Internationales Management in unterschiedlichen Kulturbereichen, München/Wien 1999 (in 2 languages!).
_        Franz, S., Powerpoint, Verlag Markt und Technik , München, latest edition
_        Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, 3. Auflage, de Gruyter, Berlin u. a., 1998
_        Hasenstab, M.: Interkulturelles Management, Berlin 1999.
_        Hofstede, G.; Interkulturelle Zusammenarbeit. Kulturen - Organisationen - Management, Wiesbaden 1993
_        Holloway, C., The business of tourism, Pearson Education, London, latest edition
_        Hoyle, L., Event marketing how to successfully promote events, festivals, conventions and expositions, Wiley, New York, latest edition
_        Hungenberg, H., Problemlösung und Kommunikation, München, latest edition
_        Jones, M. (2010). Sustainable Event Management - A Practical Guide. London: Earthscan
_        Kornmeier, M., Wissenschaftstheorie und wissenschaftliches Arbeiten - Eine
 Einführung für Wirtschaftswissenschaftler, latest edition
_        Minto, B., Das Pyramiden-Prinzip _ Logisches Denken und Formulieren, Econ, Düsseldorf, 1993 (Urheberin und Ex-McKinsey)
_        Müller, H., Qualitätsorientiertes Tourismus-Management, Haupt, Bern, 2004
_        Nufer, G, Event-Marketing und _Management. Theorie und Praxis unter besonderer Berücksichtigung von Imagewirkungen, DUV, Wiesbaden, latest edition
_        Page, S., Tourism Management, Oxford: Butterworth-Heinemann, latest edition
_        Pompl, W., Lieb, M. (Hrsg.), Internationales Tourismus-Management, Vahlen,
 München, latest edition
_        Pompl, W., Touristikmanagement 1, Springer, Heidelberg u. a., latest edition
_        Pompl, W., Touristikmanagement 2, Springer, Heidelberg u. a., latest edition
_        Raj, R., & Musgrave, J. (2009). Event Management and Sustainability. Oxfordshire:
_        CAB International
_        Robbins, Organizational Behavior, New Jersey
_        Rodrigues, C.; International Management: A Cultural Approach, Cincinnati (Ohio) latest edition
_        Schugk, M.: Interkulturelle Kommunikation, München 2004.
_        Schulz von Thun, F.; Miteinander reden 1-3, Reinbeck 2005 resp. 2006
_        Theisen, M.R., Wissenschaftliches Arbeiten, Verlag Vahlen, München, latest edition
_        Vogt, G.; Erfolgreiche Rhetorik, München, Wien, latest edition
_        Forsberg, K. et all, (2000), Visualizing Project Management, A model for business and technical success, Second Edition, John Wiley and Sons Inc.
_        Hobel, B. and Schütte, S. (2006), Projektmanagement, Wiesbaden, Betriebswirtschaftlicher Verlag Gabler
_        Lidke, H. (2007), Projektmanagement, Methoden, Techniken, Verhaltensweisen, Evolutionäres Projektmanagement, München: Carl Hanser Verlag, latest edition
_        Meredith, J., (2012), Project Management, A Managerial Approach, John Wiley & Sons Inc., latest edition

[updated 17.09.2018]
 
[Tue Nov  4 11:25:09 CET 2025, CKEY=imidta, BKEY=itm2, CID=BITM-320, LANGUAGE=en, DATE=04.11.2025]