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Module code: BITM-W-09 |
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4SU (4 hours per week) |
5 |
Semester: 4 or 5 |
Mandatory course: no |
Language of instruction:
German/English/French/Spanish |
Assessment:
Project (can be repeated annually)
[updated 21.03.2018]
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DFBTO-W-07 (P620-0532) International Tourism Management, Bachelor, ASPO 01.10.2018
, semester 4, optional course
DFITM-W-09 (P620-0481) International Tourism Management, Bachelor, ASPO 01.10.2020
, optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2013
, optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2015
, optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2017
, optional course
BITM-W-09 (P440-0090) International Tourism-Management, Bachelor, ASPO 01.10.2020
, optional course
Suitable for exchange students (learning agreement)
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BITM-111 Principles of the Tourism Sector BITM-240 Marketing and Market Research in Tourism BITM-320 Management in the Tourism Industry
[updated 29.10.2012]
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Achim Schröder |
Lecturer: Prof. Dr. Achim Schröder
[updated 29.10.2012]
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Learning outcomes:
After successfully completing this module students will be able to: - define basic concepts of tourism and provide information on current market structures and developments, - identify special features of tourist products and derive their consequences for the marketing of tour operators,, - critically analyze marketing concepts of tour operators, - prepare a strategic marketing concept for a tour operator or something similar in a team (and, if necessary, with third parties) and select marketing tools and the corresponding marketing mix, - document the most important results from their project, communicate them to the group (and, if necessary, to external parties) and make recommendations for action.
[updated 17.09.2018]
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Module content:
- Basics and definitions - Special features of tourist products and their consequences for tourism - Vendor structure: tour operator/travel agent market - Demand for tour operator and travel agent services - Strategic marketing management in tourism - Aspects of operational management of tour operators (service provision, travel price calculation and commission systems) - Tourist travel management and sustainability
[updated 21.03.2018]
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Teaching methods/Media:
- Seminaristic lecture - Case studies (excursions, if necessary) - Project work (independent development of a concept and its presentation)
[updated 21.03.2018]
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Recommended or required reading:
- Bastian, H., Born, K. (Hrsg.), Der integrierte Touristikkonzern, Oldenbourg, München, latest edition - Bieger, T., Tourismuslehre. Ein Grundriss, Haupt, Bern u. a., latest edition - Dörnberg et al.: Reiseveranstalter-Management, Oldenbourg, München, latest edition - Forschungsgemeinschaft Urlaub und Reisen (F.U.R.): Reiseanalyse, latest edition - Freyer, W.: Tourismus. Einführung in die Fremdenverkehrsökonomie, Oldenbourg, München, latest edition - Freyer, W.: Tourismus-Marketing. Marktorientiertes Management im Mikro- und Makrobereich der Tourismuswirtschaft, München, latest edition - Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, de Gruyter, Berlin u. a., latest edition - Kirig, A., Eckes, S., Tourismusreport, Zukunftsinstitut 2014 - Kirstges, T.: Grundlagen des Reisemittler- und Reiseveranstaltermanagements: Marktüberblick, Geschäftsmodelle, Marketingmanagement, rechtliche Grundlagen, Oldenbourg, München, latest edition - Lohmann, M. et al., Urlaubsreisetrends 2025. Entwicklung der touristischen Nachfrage im Quellmarkt Deutschland. Die Reiseanalyse Trendstudie, 2014 - Mundt, J. W.: Reiseveranstaltung. Lehr- und Handbuch, Oldenbourg, München, Wien, latest edition - Schmeer-Sturm, M.L, Reiseleitung und Gästeführung, München, 2012 - Schneider, O.: Die Ferienmacher _ eine gründliche und grundsätzliche Betrachtung über das Jahrhundert des Tourismus, TourCon, 2001 - Voigt, P.: Internationales Reiseveranstalter-Management, München, Oldenbourg, 2012
[updated 21.03.2018]
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